Barcelona, Spain – 4th November 2020 – Tappx, a leading AdTech company delivering advertising solutions for mobile, OTT, and desktop, today announces a new partnership with LaLiga, Spain’s premier professional football league. The new collaboration kicked off with Tappx working with LaLiga to improve the monetization strategy for its global hit app, LaLiga Fantasy MARCA 2020 Football Manager.
LaLiga started working with Tappx during the 2019-2020 football season. Prior to onboarding Tappx, the LaLiga Fantasy Football app team evaluated its in-app advertising inventory as being underutilized and incurring significant revenue losses. Tappx delivered a solution to help the LaLiga performance team to maximize the fantasy football app’s revenue potential, whilst overcoming challenges such as scalability and management.
As a final step LaLiga integrated the Tappx SDK to access new exclusive demand, without experiencing any technical difficulties. Despite challenging global economic conditions, LaLiga observed a 10% increase in total revenue and improved operational efficiencies.
Kinga Kruzmanowska, Publisher Partnerships Director at Tappx, commented:
“Team Tappx is thrilled to have LaLiga onboard. LaLiga enlisted the support of Tappx to plan, execute and manage a comprehensive monetization strategy and to help reduce operational costs for LaLiga’s fantasy football app. Following an extensive audit process, Tappx presented additional insights, which enabled Tappx to deliver custom recommendations to optimize the account and importantly generate additional revenue. The initial trial established a closer relationship with LaLiga, with Tappx continuing to support the LaLiga fantasy football app on an ongoing basis.”
LaLiga is a global, innovative and socially responsible organization, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 teams in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organization of these national professional football competitions. In the 2018/2019 season, LaLiga reached more than 2.7 billion people globally. With headquarters in Madrid (Spain), it is present in 55 countries through 11 offices and 46 delegates. The association carries out its social action through its Foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.
Tappx is a fast-growing AdTech firm offering innovative monetization, user acquisition, and advertising solutions for apps, web, and CTV. Its proprietary technology helps publishers maximize ad revenue while ensuring brands and agencies benefit from enhanced trust and transparency. The Tappx platform processes 65 billion+ ad requests per month worldwide.
Besides monetization, Tappx drives performance growth with advanced programmatic and user acquisition solutions. Advertisers scale efficiently with premium direct and owned inventory, KPI-driven optimization, and high-performing ad creatives. With flexible CPC, CPA, or CPI models, brands only pay for results while receiving tailored strategies and expert support.
Tappx has earned top industry recognition. In 2025, it was shortlisted again in The Financial Times’ FT1000: Europe’s Fastest Growing Companies report. Previously, it ranked Europe’s 2nd fastest-growing advertising company (FT1000, 2020), won Best AdTech Company to Work For in Spain (PS Awards, 2023), and was a finalist for SME of the Year (CEPYME, 2022). Founded in 2013 by Daniel Reina (CEO) and Antonio Hervás (CTO), Tappx continues to push the boundaries of digital advertising.
Techsoulogy is a corporate brand for a family of specialist advertising, media, and entertainment firms that combine the latest technology with a human approach and a constant exploration of knowledge in order to shape the media landscape. Techsoulogy was launched in November 2022 by the team behind Tappx, a leading global AdTech company.
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