Initiative revenues jump after prioritizing direct and exclusive supply
Barcelona, Spain – 21 February 2022 – Tappx, a leading AdTech company delivering digital advertising solutions for mobile, OTT, and desktop, is thrilled to reveal 97% year-on-year revenue growth for the year ending 31 December 2021. This growth trajectory reflects the company’s successful pivot to offer only exclusive and direct advertising inventory, without any intermediaries.
Alongside the significant revenue spike, Tappx experienced major growth in other key areas. The company’s workforce grew by 25% as it secured new talent across the organization. In September 2021 Tappx acquired the video generation and monetization platform, PlayOn Content, to spearhead a drive into the UK, LATAM, and Spanish markets.
Daniel Reina, CEO at Tappx, commented:
“Our massive growth in 2021 can be attributed to the Tappx team, which works tirelessly to protect the interests of its publishers, advertisers, and audiences. We are glad that the numbers demonstrate just how determined we are in keeping clients happy. We also owe a considerable portion of our growth to our ‘Quality First’ framework. Since its launch in 2019, it has ensured an ideal blend of continuous traffic audit, direct and exclusive inventories, and our proprietary technology.”
In 2022, Tappx will build on its ambitious growth strategy, with acquisition plans across industries that develop technology for digital advertising, video, content, mobile apps, and gaming. In addition, Tappx will again be hiring at scale to increase its talent force considerably across the year.
Tappx is a fast-growth AdTech company that delivers digital advertising solutions for mobile. Tappx’s proprietary technology empowers publishers to maximize ad revenues across mobile and OTT channels. It offers a distinct point of difference – technology which has been specifically engineered for mobile and OTT markets, thereby offering brands and agencies increased trust and transparency. The Tappx platform currently processes over 65 billion ad requests per month worldwide.
Tappx has headlined across numerous high profile competitive growth rankings. In 2023 Tappx was recognized at the PS Awards as Best Adtech Company to Work For in Spain and they were finalists for SME of the Year at the 2022 CEPYME Awards. In March 2020, Tappx was featured as Europe’s 2nd fastest growing advertising company in The Financial Times FT1000: Europe’s Fastest Growing Companies special report. In 2018, Tappx was voted as Spain’s 2nd fastest-growing startup by TECH5 and The Next Web. Tappx was founded in 2013 by Daniel Reina (CEO) and Antonio Hervás (CTO).
Techsoulogy is a corporate brand for a family of specialist advertising, media, and entertainment firms that combine the latest technology with a human approach and a constant exploration of knowledge in order to shape the media landscape. Techsoulogy was launched in November 2022 by the team behind Tappx, a leading global AdTech company.
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