Tappx demonstrates exponential growth during global pandemic

Team size grows by 60% since March 2020 and performance revenues by 479% YTD

Barcelona, Spain – Tuesday 1st December 2020 – Tappx, a leading AdTech company delivering advertising solutions for mobile, OTT and desktop, is proud to reveal a staggering 60% increase in its workforce size since March 2020. This unprecedented Tappx increase has been driven by 479% YTD performance division growth, onboarding new clients and direct publishers, and increased demand for Tappx technology development, all of which required additional talent.

Since March 2020, there has been a combined total of 23 new hires and promotions at Tappx. The Tappx SSP (Supply-Side Platform) team saw three promotions, with Aitor Ruiz Fernández now Director of SSP Operations, Judith Fàbregas as Team Leader Supply Account Manager, and Carla Gallardo as Team Leader Demand Account Manager. The Tappx IT department, which interfaces directly with clients, also demonstrated significant change, such as integrations between Tappx proprietary technology solutions and its clients. The IT departmental promotions include Rubén Arjona as Integrations Lead Developer, José Manuel Pérez Sevilla as Product Lead Developer, and Esther Yébenes Dato as SysAdmin and DevOps Team Leader.

Daniel Reina, CEO at Tappx, commented:
“Tappx is delighted that its business model, consultative service and proprietary technologies have been in steady demand since the start of the coronavirus pandemic. Tappx has evolved to become a truly agile and virtual organisation that is 100% scalable to meet new demand. The appointment of Patricia Iglesias, our new HR lead, has been instrumental in laying the foundations for the future growth, not just for our technology, but importantly for our talent and the consultancy which our clients receive.”

Patricia Iglesias, Head of People and Talent at Tappx, commented:
“My biggest challenge was establishing the framework for an agile HR division during a global pandemic. The key to making everything work was the essential collaborative efforts between the newly established HR team, and with CEO Daniel Reina and CTO Antonio Hervás. Personally, this has been the most challenging HR project which I’ve undertaken in 20 years, but it’s been a hugely rewarding experience. I’m enormously grateful to team Tappx for welcoming me with open arms making my work so much easier and enjoyable.”

The six Tappx promotions are:

• Aitor Ruiz Fernández, Director of SSP Operations, Aug 2020 (from Head of Programmatic Demand)
• Judith Fàbregas, Supply Account Manager Team Leader, Jul 2020 (from Supply Account Manager)
• Carla Gallardo, Demand Account Manager Team Leader, Jul 2020 (from Demand Account Manager)
• Rubén Arjona Caparrós, Integrations Lead Developer, Jul 2020 (from Integrations Developer)
• Esther Yébenes Dato, SysAdmin / DevOps Lead, Nov 2020 (from SysAdmin / DevOps)
• José Manuel Pérez Sevilla, Product Lead Developer, Nov 2020 (from Backend Developer)

The 17 Tappx new hires are:

• Ricardo Guimaraes, Demand Business Developer, Dec 2020 (from Xandr)
• Alberto Ramírez, Senior Backend Developer, Nov 2020 (from Safe&Click)
• Albert Grandes, Junior Backend Developer, Nov 2020 (first role)
• Elaine Collaço do Monte, Publisher Partnerships Associate, Nov 2020 (from Doctoralia)
• Sergio Gracia, Senior Frontend Developer, Nov 2020 (from Leading2Apps)
• Claudia Michaelsson, Senior Supply Manager, Oct 2020 (from Billy Mobile)
• Juan Carlos Beneyto, Junior Frontend Developer, Oct 2020 (from Testo España)
• Marc Paricio, Performance Backend Developer, Sept 2020 (from NPAW)
• Vikramaditya Singh, Performance Growth Manager, Aug 2020 (from Billy Mobile)
• Joan Marc Castellet, Demand Account Manager, Jul 2020 (previously freelance)
• Marc Duran, Backend Developer, May 2020 (from Opentrends)
• Joao Victor, Performance Growth Manager, May 2020 (from Headway Digital)
• Rémi Dedicker, Fullstack Developer, May 2020 (from Epitech)
• Blanca Boncompte, Supply Account Manager, Apr 2020 (from Playwing)
• Octavio Pérez, Publisher Partnerships, Apr 2020 (from SMADEX)
• Linh Le Phuong, Publisher Partnerships, Apr 2020 (from TopON)
• Patricia Iglesias, Head of People and Talent, Apr 2020 (from Interim HR)

About

Tappx is a fast-growing AdTech firm offering innovative monetization, user acquisition, and advertising solutions for apps, web, and CTV. Its proprietary technology helps publishers maximize ad revenue while ensuring brands and agencies benefit from enhanced trust and transparency. The Tappx platform processes 80 billion+ ad requests per month worldwide.

Besides monetization, Tappx drives performance growth with advanced programmatic and user acquisition solutions. Advertisers scale efficiently with premium direct and owned inventory, KPI-driven optimization, and high-performing ad creatives. With flexible CPC, CPA, or CPI models, brands only pay for results while receiving tailored strategies and expert support.

Tappx has earned top industry recognition. In 2025, it was shortlisted again in The Financial Times’ FT1000: Europe’s Fastest Growing Companies report. Previously, it ranked Europe’s 2nd fastest-growing advertising company (FT1000, 2020), won Best AdTech Company to Work For in Spain (PS Awards, 2023), and was a finalist for SME of the Year (CEPYME, 2022). Founded in 2013 by Daniel Reina (CEO) and Antonio Hervás (CTO), Tappx continues to push the boundaries of digital advertising.

Last update 29th April 2026

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Last update 14th March 2024