Tappx acquires mobile gaming brand From The Bench

New York, May 17th, 2022.- Tappx, a leading AdTech company offering multi-platform digital advertising solutions, today announced its acquisition of video game developer brand From The Bench. The acquisition is part of Tappx’s diversification strategy and its clear commitment to enter the mobile gaming sector. The move also allows the company to position itself in new verticals with the objective of building strong foundations in emerging digital environments.
From The Bench is one of the leading brands in the mobile sports games category. Its Fantasy Manager franchise has a range of mobile games with more than 20 million downloads, offering players the chance to become “general managers” of teams in the world’s top sports; soccer, basketball, baseball, or American football.

In addition, the franchise had official partnerships with more than 50 soccer clubs from around the world, including Real Madrid CF and FC Barcelona in Spain, and Juventus in Italy, among others. In the US, it had the official license of the main leagues, including the NBA, the NFL, and the MLB, and released a Fantasy Manager game where users could manage teams including the LA Lakers, the Chicago Bulls, and the New England Patriots.

The acquisition will allow Tappx to improve its offering to both advertiser and publisher partners. Advertisers will be able to benefit from new, 100% controlled inventory, while publishers monetizing their inventory with Tappx will be able to take advantage of any findings and new developments from its activity in the mobile gaming sector.

“The acquisition of From The Bench allows us to progress in our growth objective by prioritizing high-quality inventory: exclusive, direct and without intermediaries. We will also be able to explore the profitability of new areas such as in-app purchases or assets based on NFTs,” commented Daniel Reina, CEO of Tappx.

“In addition, we will take advantage of the learnings from video game development to better understand the ecosystem and add value to all mobile app publishers that use our monetization and user acquisition services.”

For further information:


Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Proin scelerisque vel ex vel efficitur. Phasellus ac diam in velit mollis efficitur at vitae mi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam laoreet dapibus vulputate. Nullam ultrices risus eu dolor posuere, vitae egestas odio fermentum. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Duis tellus augue, semper sed augue quis, viverra tincidunt eros. Nunc lobortis, turpis vel cursus malesuada, turpis nisi consequat odio, eget faucibus lacus orci lacinia velit. Donec vitae vulputate nibh. Mauris sit amet tempor ligula. Suspendisse enim nibh, maximus in ligula sit amet, tempus egestas nisi. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nunc convallis, nibh eget luctus consequat, quam ipsum gravida nisi, nec lacinia leo ipsum quis ante. Pellentesque velit augue, tempor sit amet sagittis eget, pharetra id ex. Aliquam egestas quam sit amet justo tempus laoreet.