Barcelona, May 17th, 2022.- Tappx, a leading AdTech company offering multi-platform digital advertising solutions, today announced its acquisition of video game developer brand From The Bench. The acquisition is part of Tappx’s diversification strategy and its clear commitment to enter the mobile gaming sector. The move also allows the company to position itself in new verticals with the objective of building strong foundations in emerging digital environments.
From The Bench is one of the leading brands in the mobile sports games category. Its Fantasy Manager franchise has a range of mobile games with more than 20 million downloads, offering players the chance to become “general managers” of teams in the world’s top sports; soccer, basketball, baseball, or American football.
In addition, the franchise had official partnerships with more than 50 soccer clubs from around the world, including Real Madrid CF and FC Barcelona in Spain, and Juventus in Italy, among others. In the US, it had the official license of the main leagues, including the NBA, the NFL, and the MLB, and released a Fantasy Manager game where users could manage teams including the LA Lakers, the Chicago Bulls, and the New England Patriots.
The acquisition will allow Tappx to improve its offering to both advertiser and publisher partners. Advertisers will be able to benefit from new, 100% controlled inventory, while publishers monetizing their inventory with Tappx will be able to take advantage of any findings and new developments from its activity in the mobile gaming sector.
“The acquisition of From The Bench allows us to progress in our growth objective by prioritizing high-quality inventory: exclusive, direct and without intermediaries. We will also be able to explore the profitability of new areas such as in-app purchases or assets based on NFTs,” commented Daniel Reina, CEO of Tappx.
“In addition, we will take advantage of the learnings from video game development to better understand the ecosystem and add value to all mobile app publishers that use our monetization and user acquisition services.”
Tappx is a fast-growth AdTech company that delivers digital advertising solutions for mobile. Tappx’s proprietary technology empowers publishers to maximize ad revenues across mobile and OTT channels. It offers a distinct point of difference – technology which has been specifically engineered for mobile and OTT markets, thereby offering brands and agencies increased trust and transparency. The Tappx platform currently processes over 65 billion ad requests per month worldwide.
Tappx has headlined across numerous high profile competitive growth rankings. In 2023 Tappx was recognized at the PS Awards as Best Adtech Company to Work For in Spain and they were finalists for SME of the Year at the 2022 CEPYME Awards. In March 2020, Tappx was featured as Europe’s 2nd fastest growing advertising company in The Financial Times FT1000: Europe’s Fastest Growing Companies special report. In 2018, Tappx was voted as Spain’s 2nd fastest-growing startup by TECH5 and The Next Web. Tappx was founded in 2013 by Daniel Reina (CEO) and Antonio Hervás (CTO).
Techsoulogy is a corporate brand for a family of specialist advertising, media, and entertainment firms that combine the latest technology with a human approach and a constant exploration of knowledge in order to shape the media landscape. Techsoulogy was launched in November 2022 by the team behind Tappx, a leading global AdTech company.
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