The 2025 carbon footprint report confirms a significant improvement in Tappx’s operational efficiency: carbon emissions (tCO2e) per billion requests have dropped by 53%, with emissions from its cloud infrastructure also having gone down by 45% since 2022.
Barcelona; September 3, 2026.- Tappx, a leading AdTech company offering multi-platform digital advertising solutions, has presented its carbon footprint results for 2025—a year in which it managed to reduce its total emissions by 18% as they fell to 101 tCO₂e while at the same time increasing the volume of advertising requests processed by 74%. As a result, the company has reduced emissions per billion ad requests by 53%, which reflects a significant improvement in the efficiency of its emissions-generating activities.
The results demonstrate that the measures implemented by Tappx to enhance the efficiency of its operations are making a measurable impact on emissions reduction. The company is successfully moving forward with its decarbonization strategy while also significantly expanding its business activity.
Technological infrastructure optimizations: the main driver behind emissions reduction
Servers continue to be the company’s main source of emissions, accounting for 57.2% of its total carbon footprint in 2025. Thus, they are also one of the key areas of focus for improvement. Over the last financial year, infrastructure-related emissions fell by 19.7% compared with 2024 and have now fallen by 45% since 2022.
These results reflect how continuous improvements in technological efficiency are helping to lower the company’s environmental impact.
Another of the most significant improvements observed during the financial year is associated with business travel. In 2025, emissions from business travel dropped by 45.5% in comparison with the previous year. This was mainly driven by a policy prioritizing more sustainable modes of transport as well as minimizing the number of flights.
"Sustainability as a commitment is most valuable when it leads to decisions that improve the way we operate. This report demonstrates that the measures implemented to optimize our infrastructure and processes are tangibly decreasing our environmental impact all while we continue to grow and provide our customers with the best service. We are steadfastly committed to moving even further in this direction through innovation and ongoing improvement,” says Daniel Reina, CEO of Tappx.
Since it began calculating its carbon footprint in 2022, Tappx has maintained a strategy of continuous improvement based on the implementation of specific actions, accurate measurement, employee awareness programs and the use of internal metrics to reduce the impact of its operations. The 2025 results underline this commitment and reflect a substantial improvement in the efficiency of the company’s emissions-generating activities.
Tappx is a fast-growing AdTech firm offering innovative monetization, user acquisition, and advertising solutions for apps, web, and CTV. Its proprietary technology helps publishers maximize ad revenue while ensuring brands and agencies benefit from enhanced trust and transparency. The Tappx platform processes 80 billion+ ad requests per month worldwide.
Besides monetization, Tappx drives performance growth with advanced programmatic and user acquisition solutions. Advertisers scale efficiently with premium direct and owned inventory, KPI-driven optimization, and high-performing ad creatives. With flexible CPC, CPA, or CPI models, brands only pay for results while receiving tailored strategies and expert support.
Tappx has earned top industry recognition. In 2025, it was shortlisted again in The Financial Times’ FT1000: Europe’s Fastest Growing Companies report. Previously, it ranked Europe’s 2nd fastest-growing advertising company (FT1000, 2020), won Best AdTech Company to Work For in Spain (PS Awards, 2023), and was a finalist for SME of the Year (CEPYME, 2022). Founded in 2013 by Daniel Reina (CEO) and Antonio Hervás (CTO), Tappx continues to push the boundaries of digital advertising.
Techsoulogy is a corporate brand for a family of specialist advertising, media, and entertainment firms that combine the latest technology with a human approach and a constant exploration of knowledge in order to shape the media landscape. Techsoulogy was launched in November 2022 by the team behind Tappx, a leading global AdTech company.
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