Barcelona, February 7, 2024.- Tappx, a leading AdTech provider of digital technologies for mobile, website and CTV advertising, has unveiled a new major milestone on its sustainability journey, whose ultimate goal is to achieve net zero emissions by 2030. With this effort, Tappx hopes to mark a breakthrough in the digital advertising industry.
To this end, Tappx has partnered strategically with the British company 51 To Carbon Zero. When the AdTech company began measuring its carbon footprint, it discovered that its emissions were less than half the industry average and has since implemented effective decarbonization measures, reaching zero emissions in Scope 1 and Scope 2. In 2023, Tappx undertook to quantify the emissions generated by its activities during 2022. By investing in high-quality certified projects, the company managed to fully offset its carbon footprint for that year. Now, Tappx is taking its commitment further by working with its partner ecosystem to jointly reduce Scope 3 emissions.
“At Tappx we are fully aware of the responsibility we bear, not only towards our customers and partners but, most importantly, towards our planet. Sustainability is not an option, but an absolute must in our digital age. Our commitment to achieving net zero emissions by 2030 reflects our dedication to leading the digital advertising industry towards a greener and more eco-conscious future,” says Daniel Reina, CEO of Techsoulogy. “This initiative is not only a milestone for Tappx, but a call to action for the entire industry. We are determined to spearhead this transformation and to show that innovation and sustainability can go hand in hand.”
In an ever more digitalized world, the infrastructure underpinning the internet, and especially that comprising the programmatic advertising ecosystem, contributes significantly to carbon emissions. Given the growing concern about climate change, Tappx is calling on the whole digital advertising industry to assume responsibility and seek ways to reduce its environmental impact, not only within corporate social responsibility actions, but also to become leaders in innovation and sustainability.
“Tappx’s commitment to sustainability goes beyond our own operations. We strive to encourage the entire digital advertising value chain to adopt more environmentally friendly practices. We’re not only working with our partners to reduce our carbon footprint, but also involving every member of the Tappx team. We are all key to achieving net zero emissions by 2030. This is a pivotal time for the industry and we are proud to be leading the way towards positive and meaningful change,” adds Daniel Reina.
Tappx is a fast-growth AdTech company that delivers digital advertising solutions for mobile. Tappx’s proprietary technology empowers publishers to maximize ad revenues across mobile and OTT channels. It offers a distinct point of difference – technology which has been specifically engineered for mobile and OTT markets, thereby offering brands and agencies increased trust and transparency. The Tappx platform currently processes over 65 billion ad requests per month worldwide.
Tappx has headlined across numerous high profile competitive growth rankings. In 2023 Tappx was recognized at the PS Awards as Best Adtech Company to Work For in Spain and they were finalists for SME of the Year at the 2022 CEPYME Awards. In March 2020, Tappx was featured as Europe’s 2nd fastest growing advertising company in The Financial Times FT1000: Europe’s Fastest Growing Companies special report. In 2018, Tappx was voted as Spain’s 2nd fastest-growing startup by TECH5 and The Next Web. Tappx was founded in 2013 by Daniel Reina (CEO) and Antonio Hervás (CTO).
Techsoulogy is a corporate brand for a family of specialist advertising, media, and entertainment firms that combine the latest technology with a human approach and a constant exploration of knowledge in order to shape the media landscape. Techsoulogy was launched in November 2022 by the team behind Tappx, a leading global AdTech company.
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