Barcelona, Spain – 21 September, 2021 – Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, today announces that it has acquired PlayOn Content, a fast-growth video generation and monetization platform. The acquisition will create a platform for global publishers which can generate, display and contextually monetize video content.
PlayOn Content supports media publishers to maintain video inventory using its proprietary video players. It currently operates in media brand portfolios such as HuffPost, Prisa Radio and Grupo Kiss FM in Spain, and Televisa, Grupo Expansión and Multimedios GLP across Latin America.
Tappx’s acquisition of PlayOn Content will enhance the platform’s audiovisual monetization offering by using Tappx’s contextual AV technology, Contextualize-It, as well as supporting its expansion into the UK, Portugal, LATAM and Spain markets. While the two companies will pool resources for sustainable growth and share insights on current and future products, PlayOn Content will continue to operate under its existing brand. Tappx and PlayOn Content first collaborated earlier in 2021 for Tappx’s launch of Contextualize-It; a contextual AdTech solution designed to analyze complex moving audiovisual content and deliver contextualized ads.
Announcing the acquisition, Daniel Reina, CEO at Tappx, said:
“PlayOn Content has developed a video player with innovative solutions that brings more video content to web publishers, which is completely complementary to Tappx’s solutions. By integrating the PlayOn Content player with Tappx’s monetization and contextualization solutions, we can bring much more value to publishers, allowing them to make important qualitative leaps in strategies for generating and monetizing video content.”
Jordi Sabat, Founder and CEO of PlayOn Content, added:
“In order to grow you have to know how to learn and how to be part of something greater. Tappx is a group which has enormous experience and reach, and I look forward to exploring the notable synergies in our business model and product roadmaps further.”
As well as displaying and monetizing custom video content, PlayOn Content uses advanced technologies to transform written and photographic content into monetizable videos, and automatically generates video content using live data on sports fixtures, financial markets, cryptocurrency markets and the weather.
Tappx is a fast-growing AdTech firm offering innovative monetization, user acquisition, and advertising solutions for apps, web, and CTV. Its proprietary technology helps publishers maximize ad revenue while ensuring brands and agencies benefit from enhanced trust and transparency. The Tappx platform processes 65 billion+ ad requests per month worldwide.
Besides monetization, Tappx drives performance growth with advanced programmatic and user acquisition solutions. Advertisers scale efficiently with premium direct and owned inventory, KPI-driven optimization, and high-performing ad creatives. With flexible CPC, CPA, or CPI models, brands only pay for results while receiving tailored strategies and expert support.
Tappx has earned top industry recognition. In 2025, it was shortlisted again in The Financial Times’ FT1000: Europe’s Fastest Growing Companies report. Previously, it ranked Europe’s 2nd fastest-growing advertising company (FT1000, 2020), won Best AdTech Company to Work For in Spain (PS Awards, 2023), and was a finalist for SME of the Year (CEPYME, 2022). Founded in 2013 by Daniel Reina (CEO) and Antonio Hervás (CTO), Tappx continues to push the boundaries of digital advertising.
Techsoulogy is a corporate brand for a family of specialist advertising, media, and entertainment firms that combine the latest technology with a human approach and a constant exploration of knowledge in order to shape the media landscape. Techsoulogy was launched in November 2022 by the team behind Tappx, a leading global AdTech company.
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