Barcelona – 10th April, 2019 – Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, today launched App-ads-txt.com, a free hosting tool to increase adoption of the new IAB standard app-ads.txt, thereby supporting the IAB mission to create a community of authorized digital advertising inventory to help fight digital advertising fraud.
Tappx created the free web hosting service App-ads-txt.com to help mobile app developers to integrate app-ads.txt without the need for a domain, website or additional development. The app-ads.txt specification is an extension of the ads.txt standard to meet the requirements for applications distributed through mobile app stores, connected television app stores, or other application distribution channels.
Over the course of March and April 2019, Tappx has analyzed initial adoption curves for ads.txt and app-ads.txt. With hindsight, Tappx has witnessed that adoption for app-ads.txt is less than for ads.txt. Tappx research discovered that less than 8‰ (i.e. 8 per thousand) of high ranking apps across the most popular app ecosystems had adopted app-ads.txt correctly.
Fernando Saiz, chief marketing officer at Tappx, commented:
“The reasons for this are likely to be two-fold: 1) many app developers (small to medium-sized) do not possess their own websites, and 2) there is lower awareness around adtech issues within app development communities, especially relating to app-ads.txt and the benefits it can provide. Tappx are accredited members of IAB Spain, hence we are strong advocates for community and the IAB’s latest extension, app-ads.txt. By reducing friction for adoption for the app-ads.txt specification, we are closer to eradicating spoofed in-app inventory, and hence helping to reduce digital ad fraud.”
Tappx is planning to release regular reports throughout 2019 on the uptake for app-ads.txt, which will be powered from data from App-ads-txt.com, and from its own internal research program which will analyze thousands of apps across major global app stores.
Tappx is a fast-growing AdTech firm offering innovative monetization, user acquisition, and advertising solutions for apps, web, and CTV. Its proprietary technology helps publishers maximize ad revenue while ensuring brands and agencies benefit from enhanced trust and transparency. The Tappx platform processes 65 billion+ ad requests per month worldwide.
Besides monetization, Tappx drives performance growth with advanced programmatic and user acquisition solutions. Advertisers scale efficiently with premium direct and owned inventory, KPI-driven optimization, and high-performing ad creatives. With flexible CPC, CPA, or CPI models, brands only pay for results while receiving tailored strategies and expert support.
Tappx has earned top industry recognition. In 2025, it was shortlisted again in The Financial Times’ FT1000: Europe’s Fastest Growing Companies report. Previously, it ranked Europe’s 2nd fastest-growing advertising company (FT1000, 2020), won Best AdTech Company to Work For in Spain (PS Awards, 2023), and was a finalist for SME of the Year (CEPYME, 2022). Founded in 2013 by Daniel Reina (CEO) and Antonio Hervás (CTO), Tappx continues to push the boundaries of digital advertising.
Techsoulogy is a corporate brand for a family of specialist advertising, media, and entertainment firms that combine the latest technology with a human approach and a constant exploration of knowledge in order to shape the media landscape. Techsoulogy was launched in November 2022 by the team behind Tappx, a leading global AdTech company.
Media inquiries
Important Security Notice
Beware of scammers impersonating Techsoulogy brand
We have identified fraudulent activities where malicious actors are imitating Techsoulogy assets. These scams may compromise your security.
⚠️ Warning: The URL you came from has been flagged as potentially harmful.
To stay safe, only trust communications and services from the official Techsoulogy domain: techsoulogy.com