Barcelona, Spain – December 11th, 2019 – Tappx – a leading AdTech company that delivers global digital advertising solutions for mobile and OTT/CTV – has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion (PSSAI) OTT/CTV (Over-the-Top/Connected TV) solution.
The Tappx EU Horizon 2020 project known as Tappx PSSAI is poised to disrupt the global digital TV advertising industry, because it can simultaneously manage and programmatically insert contextually relevant OTT/CTV video ad content seamlessly into CTV content. For example, a holiday travel video ad is inserted following a TV scene of people boarding an aeroplane. The Tappx PSSAI is powered by artificial intelligence and machine learning, which can analyze original video content and any associated metadata, enabling the Tappx PSSAI platform to serve contextually relevant content.
The Tappx PSSAI solution delivers a robust and agnostic solution for use across any type of digital CTV media player or any smart device, thereby reducing implementation and deployment costs for the inclusion of new video players and future devices. PSSAI also solves one of the biggest problems facing the AdTech industry, which is ad blocking, since the Tappx PSSAI technology makes it possible to circumvent current ad blockers. Tappx PSSAI features significant benefits over current client ad insertion technology, because Tappx PSSAI is device and player independent, whereas current client side ad insertion systems require individual media players. At present there are over 100 media players in the digital TV market, across mobile, CTV, browsers and OTT USB sticks devices.
David Lahoz Martin, Product Strategist, at Tappx, commented:
“Tappx is immensely proud to have been selected and supported by the EU Horizon 2020 initiative. Their backing is validation of Tappx’ hard work and unstoppable drive for true innovation. The new Tappx Programmatic SSAI allows for targeted and non-intrusive programmatic advertising to be conducted at scale in the streaming video market. This quantum leap in SSAI methodology and technology offers true programmatic advertising capability for the OTT/CTV market, allowing for contextual and automatic insertion of targeted ads within internet streamed video content.”
Tappx is a fast-growing AdTech firm offering innovative monetization, user acquisition, and advertising solutions for apps, web, and CTV. Its proprietary technology helps publishers maximize ad revenue while ensuring brands and agencies benefit from enhanced trust and transparency. The Tappx platform processes 80 billion+ ad requests per month worldwide.
Besides monetization, Tappx drives performance growth with advanced programmatic and user acquisition solutions. Advertisers scale efficiently with premium direct and owned inventory, KPI-driven optimization, and high-performing ad creatives. With flexible CPC, CPA, or CPI models, brands only pay for results while receiving tailored strategies and expert support.
Tappx has earned top industry recognition. In 2025, it was shortlisted again in The Financial Times’ FT1000: Europe’s Fastest Growing Companies report. Previously, it ranked Europe’s 2nd fastest-growing advertising company (FT1000, 2020), won Best AdTech Company to Work For in Spain (PS Awards, 2023), and was a finalist for SME of the Year (CEPYME, 2022). Founded in 2013 by Daniel Reina (CEO) and Antonio Hervás (CTO), Tappx continues to push the boundaries of digital advertising.
Techsoulogy is a corporate brand for a family of specialist advertising, media, and entertainment firms that combine the latest technology with a human approach and a constant exploration of knowledge in order to shape the media landscape. Techsoulogy was launched in November 2022 by the team behind Tappx, a leading global AdTech company.
Media inquiries
Important Security Notice
Beware of scammers impersonating Techsoulogy brand
We have identified fraudulent activities where malicious actors are imitating Techsoulogy assets. These scams may compromise your security.
⚠️ Warning: The URL you came from has been flagged as potentially harmful.
To stay safe, only trust communications and services from the official Techsoulogy domain: techsoulogy.com