Best AdTech company to Work for in Spain

Written by Patricia Iglesias Río - Chief People & Culture Officer at Techsoulogy
Created Nov 30, 2023 | 2 min read
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Tappx has just celebrated its 10th anniversary as a company. That’s right, just now. And last night, we were given the prize for Best AdTech Company To Work For in Spain. Does recognition get any better than that?! (maybe you think it does but, in my role as HR Manager, I couldn’t ask for more).

This isn’t just a prize for me; it’s testament to the effort, dedication, collaboration and hard work from every individual who has formed part of our journey over the last 10 years, both at TAPPX and the other companies that make up TECHSOULOGY. I have witnessed it with my own eyes for almost four years now.

It’s also precisely the kind of recognition that any people-focused department would want to receive. Look after others to be looked after yourself. Create a good corporate culture to ensure psychological security and for people to feel free to choose whether to stay or not, because they truly believe in what they do or the contribution they make. Or, on the other hand, for them to have enough confidence to say that’s no longer the case and that they prefer to follow a different path.

Just a decade ago, TAPPX was merely a vision, a spark of inspiration in the technology sector and among Spanish AdTech companies in particular. Today, as we celebrate our 10th anniversary as TECHSOULOGY, we are a solid organisation made up by three companies and almost 100 brilliant minds, each one of them contributing to our collective success.

This milestone is not only a measurement of time but also a reflection of the commitment and resilience embedded in the DNA of our company, our culture.

Byline

Culture and Values: key tools for talent retention

Just a decade ago, TAPPX was merely a vision, a spark of inspiration in the technology sector and among Spanish AdTech companies in particular. Today, as we celebrate our 10th anniversary as TECHSOULOGY, we are a solid organisation made up by three companies and almost 100 brilliant minds, each one of them contributing to our collective success.

This milestone is not only a measurement of time but also a reflection of the commitment and resilience embedded in the DNA of our company, our culture.

Since our humble beginnings, when two people shared a common goal, we have become a driving force for innovation and ongoing change. Our journey has included challenges, victories and a few failures, but everything has led to the same result: Learning.

Our story of success is hewn from the rock of our values: Justice, Honesty, Dedication, Courage and Teamwork.

There is no magic recipe for success. This prize, and the privilege to enjoy it at a time like this, is the result of many individual actions and the collaboration of many people within the team.

I would like to specifically mention Gabriel, my People partner and eternally positive; Dany Bertolín, who, besides being our coach, is another one of us and behaves like it; everyone from Team Leaders, who give their very best and continue to learn every day from their challenges; and the Steering Committee itself, at which we make the decisions that have led us to where we are today.

I would also like to take this opportunity to express my sincerest gratitude to every member of the team, past and present, who has played a crucial role in defining the destiny of our company.

I must also thank Daniel Reina, our CEO, who has evolved alongside the company itself and who has – besides overseeing our financial and commercial health – allowed us to focus on something so fundamentally important: looking after our people and putting them at the centre of everything.

Surviving for a decade in the technology sector, where change is the only constant, is no easy task. Even harder is to do so as a benchmark company to work for.

Let’s make the most of this recognition and this decade we have behind us not only to remember our achievements but also to look forward, imagining the exciting possibilities that await us in the future.

We’re doing great… Let’s keep going!


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