Our team


Carla Gallardo Albájar

Demand AM Team Leader


We chat with Carla Gallardo about how to be a Team Leader and how to motivate a Demand Team to achieve the best results and work in a good environment.

Question: How did you get into the programmatic industry?

Answer: I’ve always worked in the digital advertising industry. At Softonic, I started working with programmatic deals and got passionate about it, so I started focusing my career on it. For the past 4 years, I’ve been 100% focused on programmatic.

Q: What is the best part of being a Team Leader?

A: I love to see how each member of the team progresses and improves, and gives the best of themselves.

Q: Could you list some leadership tips?

A: I would say be honest (with yourself and with the team), learn from them, and give them autonomy to do.

Q: What skills do you look for in the people for your team?

A: Proactivity, honesty, and being a team player.

Q: How do you motivate your team to achieve the best results?

A: I try to give them the autonomy to try by themselves, but I am always available in case they need help. Also, I encourage them to help each other and create a good team environment.

Q: Tell us about a successful result achieved as a team and how did you get it.

A: The team has doubled this year, after having some rotation. In one week we passed from having 2 Account Managers, to having 4. The onboarding was fast due to the team spirit and help of everybody. Now looking forward to rocking it with a full team!

Q: What do you expect from the future of the industry? What needs to be improved?

A: I look forward to seeing an increase in CTV activity. I think it’s still new and there is a lot to improve there.

Q: Do you have any idea how many emails you send per day?

A: I don’t know how many I send, but I receive more than 100 reporting emails per day!

Q: What is the app you use the most in your daily life?

A: I think it’s Instagram…

Q: What is the first thing you do when you get home and disconnect from work?

A: I try to do yoga almost every day. If not, 5 minutes of meditation can work too.

Q: What would you do if you won the lottery?

A: Buy a house in the mountain to build a Bed & Breakfast, and travel!


Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Proin scelerisque vel ex vel efficitur. Phasellus ac diam in velit mollis efficitur at vitae mi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam laoreet dapibus vulputate. Nullam ultrices risus eu dolor posuere, vitae egestas odio fermentum. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Duis tellus augue, semper sed augue quis, viverra tincidunt eros. Nunc lobortis, turpis vel cursus malesuada, turpis nisi consequat odio, eget faucibus lacus orci lacinia velit. Donec vitae vulputate nibh. Mauris sit amet tempor ligula. Suspendisse enim nibh, maximus in ligula sit amet, tempus egestas nisi. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nunc convallis, nibh eget luctus consequat, quam ipsum gravida nisi, nec lacinia leo ipsum quis ante. Pellentesque velit augue, tempor sit amet sagittis eget, pharetra id ex. Aliquam egestas quam sit amet justo tempus laoreet.