Francesco d’Argento

Francesco joined the programmatic industry almost by chance, but quickly developed a passion for the fast-paced world of ad tech. Now stepping into the supply side, he is excited to gain a deeper understanding of the publisher ecosystem while continuing to do what he enjoys most: building relationships and creating opportunities. In this interview, Francesco shares his perspective on business development, communication, and the value of always listening and learning.

Question: How did you get into the programmatic industry?

Answer: As many of us, by chance. My previous company RTB House, was looking for someone to support Spanish, Italian, French, and UK markets, so they hired me mostly because I spoke the languages 😀 

Q: What is the best part of being a Supply Business Developer?

A:  I guess I will find out! As of now, what I can say is that I am happy to have the chance to be “on the other side,” better understanding the publishers’ world as well. 

Q: Could you list some tips for becoming a good Supply Business Developer? What are the essential skills needed in your job?

A: Again, I will be finding out soon. For now, what I believe is that every sale is a psychological and emotional moment, so my advice and strategy is consistently the same: listen, learn, communicate, and always use a personal touch.

Q: How do you organize your day? What tools do you use, and which are your favorite?

A: Ideally, my typical day at work would start with checking the latest industry news, then checking my emails, taking notes to establish tasks and priorities, checking recently launched deals to see how they are performing, research new deals. The tools I liked using most in my career are Similarweb and Apptopia. I also like using new CRMs and finding new tricks and features to use and customize.

Q: Do you have any idea how many emails you send per day?

A: It depends, usually around 10 to 20. It depends on how large my prospecting clients’ portfolio is.

Q: What is the app you use the most in your daily life?

A: At work, possibly Google Sheets. In my personal life, YouTube and WhatsApp.  

Q: What is the first thing you do when you get home and disconnect from work?

A: Stretching/Exercise, shower, food, couch, and YouTube survival shelter building videos 😀 

Q: What would you do if you won the lottery?

A: I always wanted to have an underwater glasshouse in a tropical place… Maybe that ;P 

Q: Tell us a fun fact about yourself