Amalia Trocea

Amalia is Tappx’s SSP New Business Team Leader. She loves human interaction and gives an important piece of advice to all colleagues in the industry: “Don’t suffer for a “No”, even though I know it hurts. Try to enjoy the work and the learning”.

Let’s meet her!

Question: How did you get into the programmatic industry?

Answer: After 10+ years in digital marketing with focus on strategy and sales, I decided to transition to a much more technological side, but of the same business, which is working with people and brands, something I very much enjoy doing. This way I fell I keep on growing.

Q: What is the best part of being a Business Developer?

A: For me, the human interaction, it always teaches something.

Q: Could you list some tips to become a good BD? What are the essential skills needed in your job?

A: Don’t take it personal! Don’t suffer for a “No”, even though I know it hurts. Try to enjoy the work and the learning, and creativity will come at ease.

Q: Tell us about a recent reliable client relationship, success story, or goal you’re proud of.

A: Proud to be part of the team.

Q: How do you organize your day? What tools do you use and which of them are your favorite ones?

A: I really like Nike Run so in the mornings I try to run, I like their gamification system, it pushes you to run more. During work I use my BD tools which are many, but of course Hubspot is very important for our area.

Q: What do you expect from the future of the industry? What needs to be improved?

A: We are working during war so the improvements must come from outside the industry.

Q: Do you have any idea how many emails you send per day?

A: Yes, depending the day, but no less than 20-30.

Q: What is the app you use the most in your daily life?

A: ATP Live.

Q: What is the first thing you do when you get home and disconnect from work?

A: I admit I like Clash Royale and also watching tennis.

Q: What would you do if you won the lottery?

A: I don’t know, I would have many dogs.

Q: Tell us something fun about yourself.