Zdenka Prieto

Question: How did you get into the AdTech industry?

Answer: In 1997 a colleague called me to introduce me to a new digital company that arrived in Spain (advertising network). She invited me to be part of the team, and I decided to join. 🙂

Q: What is the best part of being an Agencies Partnerships Manager?

A: Meet new colleagues and have the opportunity to work with different types of clients.

Q: Could you list some tips to become a good Agencies Partnerships Manager? What are the essential skills needed in your job?

A: Proactivity, empathy, tenacity, patience, and creativity are some of the tips I would list. In terms of essential skills, I would say strong communication, and being a team player, a contributor, and organized.

Q: Tell us about a recent reliable client relationship, success story, or goal you’re proud of.

A: For a tech client who used to do classic banner campaigns, we suggested going a step further with a new format: video interviews. We created a history between two product users so they could act as prescribers. The campaign was a success and since then, we have signed quarterly actions with an annual investment commitment.

Q: How do you organize your day? What tools do you use and which of them are your favorite ones?

A: I dedicate 30-45 min to reading what is happening (world and industry). After that, if I’m at the office I try to share some topics, personal and professional with my mates then, I look at my schedule and prepare my meetings. For me, it is essential to know as much as possible about the people I am going to meet, and the product that interests me in order to offer them our best proposal. About tools, I use mail, phone, Teams or Google Meet, and LinkedIn to contact new clients and agencies. My favorite one is the phone. 🙂

Q: What do you expect from the future of the industry? What needs to be improved?

A: We have the challenge to be more transparent, sustainable, and private and we must focus on the attention of the users rather than viewability.

Q: Do you have any idea how many emails you send per day?

A: Ufff, dozens and dozens.

Q: What is the app you use the most in your daily life?

A: WhatsApp.

Q: What is the first thing you do when you get home and disconnect from work?

A: Wear comfortably and talk with my son about how the day was.

Q: What would you do if you won the lottery?

A: I would take a year off to travel all around the world with my family & friends.

Q: Tell us something fun about yourself.