Our team


Zdenka Prieto

Agencies Partnerships Manager


Let’s meet Zdenka Prieto, our Agencies Partnerships Manager at Tappx. She is a professional with a wide experience in the AdTech industry and loves the opportunity her position gives her to meet different types of clients. The best essential skills for her? Find them out in this interview!

Question: How did you get into the AdTech industry?

Answer: In 1997 a colleague called me to introduce me to a new digital company that arrived in Spain (advertising network). She invited me to be part of the team, and I decided to join. 🙂

Q: What is the best part of being an Agencies Partnerships Manager?

A: Meet new colleagues and have the opportunity to work with different types of clients.

Q: Could you list some tips to become a good Agencies Partnerships Manager? What are the essential skills needed in your job?

A: Proactivity, empathy, tenacity, patience, and creativity are some of the tips I would list. In terms of essential skills, I would say strong communication, and being a team player, a contributor, and organized.

Q: Tell us about a recent reliable client relationship, success story, or goal you’re proud of.

A: For a tech client who used to do classic banner campaigns, we suggested going a step further with a new format: video interviews. We created a history between two product users so they could act as prescribers. The campaign was a success and since then, we have signed quarterly actions with an annual investment commitment.

Q: How do you organize your day? What tools do you use and which of them are your favorite ones?

A: I dedicate 30-45 min to reading what is happening (world and industry). After that, if I’m at the office I try to share some topics, personal and professional with my mates then, I look at my schedule and prepare my meetings. For me, it is essential to know as much as possible about the people I am going to meet, and the product that interests me in order to offer them our best proposal. About tools, I use mail, phone, Teams or Google Meet, and LinkedIn to contact new clients and agencies. My favorite one is the phone. 🙂

Q: What do you expect from the future of the industry? What needs to be improved?

A: We have the challenge to be more transparent, sustainable, and private and we must focus on the attention of the users rather than viewability.

Q: Do you have any idea how many emails you send per day?

A: Ufff, dozens and dozens.

Q: What is the app you use the most in your daily life?

A: WhatsApp.

Q: What is the first thing you do when you get home and disconnect from work?

A: Wear comfortably and talk with my son about how the day was.

Q: What would you do if you won the lottery?

A: I would take a year off to travel all around the world with my family & friends.


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