Let’s meet our SSP Director at Tappx. Santiago has a great experience in the industry. He started his career in Latam and now works in our Barcelona office. Talking about future expectations, he believes that programmatic will accelerate its growth thanks to CTV and strategic partnerships between agencies and AdTech.
Answer: It was long ago when I felt the curiosity about digital advertising and at that time, I was already a true believer that it will be the future for the industry. Said that, I did my research to get in one of the main companies in Latam at that time and a few months later I was working in programmatic with the major DSPs and SSPs. After that it was a rush of excitement, many things to learn and feeling like a cool tech notch thanks to all the technical stuff I never heard of in college. Later, my curiosity and hunger for more knowledge I wanted to learn more about other technologies and stakeholders’ point of view in the programmatic to understand different needs in the buying path.
A: The best part is helping others achieve their goals and see their personal growth.
A: Be empathic, communicative, unlock hard tasks, help team to growth, motivate as much as you can and keep company’s vision alive.
A: Well, it depends on the role I would add more specific skill set but in general I look for proactivity, analysis, curiosity, vibrant energy, good communication and self-awareness.
A: This is a tough one. I think motivation comes from the person itself towards what they want to achieve and is my job to give them the tools to facilitate motivation towards company’s goals.
A: I hope to edit this one soon after a few more months at Tappx.
A: I expect programmatic to speed up its growth thanks to CTV and more strategic partnerships between agencies and AdTech.
A: Many and even more Slack messages.
A: Instagram by far.
A: I laid down in the couch and turn on the TV.
A: Invest, share and enjoy.