Lola Rodríguez Torregrosa

Let’s meet Lola in this interview. She is Web Business Developer at Tappx and says that the best thing about her job is meeting many colleagues and contributing to the growth of the company. She also has some interesting ideas about the future of AdTechs. Let’s discover them.

Question: How did you get into the programmatic industry?

Answer: I started working in this industry with an internship while studying a Master’s in Digital Marketing during the start of the pandemic.

Q: What is the best part of being a Web Business Developer?

A: You get to know a lot of people in the industry and directly contribute to the growth of this company.

Q: Could you list some tips to become a good BD? What are the essential skills needed in your job?

A: Proactivity and self-motivation are definitely 2 essential requirements to succeed in this kind of role. It is really important to set an individual strategy based on the company/department goals and constantly check on the failures and successes.

Q: Tell us about a recent reliable client relationship, success story, or goal you’re proud of.

A: I am really proud of getting a partnership with one of the biggest clients in Brazil for one of my previous companies. I felt like I directly contributed to opening that market. 🙂

Q: How do you organize your day? What tools do you use and which of them are your favorite ones?

A: The first thing I do every morning is to open my calendar and then organize my tasks by priority. My favorite app is Google Calendar for work and Timecap for personal objectives.

Q: What do you expect from the future of the industry? What needs to be improved?

A: I expect Ad Tech companies to evolve and provide publishers with transparency as well as technology that allows them to maximize their revenue meeting all their needs, so they don’t have to worry about developing in-house tech.

Q: Do you have any idea how many emails you send per day?

A: Around 20-30. It depends on what I’m focused on in that period.

Q: What is the app you use the most in your daily life?

A: TikTok. There is a lot of useful info in that app! But you need to train the algorithm in the right way haha.

Q: What is the first thing you do when you get home and disconnect from work?

A: Reading, going out for a walk, or spending time with my friends or family.

Q: What would you do if you won the lottery?

A: Invest a high % of the money and use a small amount for traveling around the world for a couple of months.

Q: Tell us something fun about yourself.