Web Business Developer
Let’s meet Lola in this interview. She is Web Business Developer at Tappx and says that the best thing about her job is meeting many colleagues and contributing to the growth of the company. She also has some interesting ideas about the future of AdTechs. Let’s discover them.
Answer: I started working in this industry with an internship while studying a Master’s in Digital Marketing during the start of the pandemic.
A: You get to know a lot of people in the industry and directly contribute to the growth of this company.
A: Proactivity and self-motivation are definitely 2 essential requirements to succeed in this kind of role. It is really important to set an individual strategy based on the company/department goals and constantly check on the failures and successes.
A: I am really proud of getting a partnership with one of the biggest clients in Brazil for one of my previous companies. I felt like I directly contributed to opening that market. 🙂
A: The first thing I do every morning is to open my calendar and then organize my tasks by priority. My favorite app is Google Calendar for work and Timecap for personal objectives.
A: I expect Ad Tech companies to evolve and provide publishers with transparency as well as technology that allows them to maximize their revenue meeting all their needs, so they don’t have to worry about developing in-house tech.
A: Around 20-30. It depends on what I’m focused on in that period.
A: TikTok. There is a lot of useful info in that app! But you need to train the algorithm in the right way haha.
A: Reading, going out for a walk, or spending time with my friends or family.
A: Invest a high % of the money and use a small amount for traveling around the world for a couple of months.