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Techsoulogy

Francisco Lozano Pérez

Head of Product

Interview

Francisco Lozano is Head of Product at PlayOn Content, our video generation and monetization platform that offers custom and easy-to-implement solutions to grow online audiences and boost advertising revenues. We chat deeply about challenges and success stories in the industry.

Question: How did you get into the video generation industry?

Answer: For years I worked on TVs and designing sets, later they offered me the opportunity to enter the online video sector and I’ve been on the road for 8 years.

Q: What is the best part of being a Head of Product?

A: The general vision of the publisher’s needs and the idea of creating strategies and new products. But above all, the best thing is to achieve results for the publisher and your own company.

Q: Could you list some tips to become a good Head of Product? What are the essential skills needed in your job?

A: You have to be an all-rounder, know a bit of HTML, a bit of advertising, a bit of video, and, above all, have a good relationship with people.

Q: Tell us about a recent reliable client relationship, success story, or goal you’re proud of.

A: Well, the best thing is achieving the publisher’s happiness. Especially when you start from scratch and get a stable client for a long time. In my case, an example of a good relationship is one of 6 years long we have with the newspaper Huffington Post.

Q: How do you organize your day? What tools do you use and which of them are your favorite ones?

A: I basically work with the playoncdenter.com platform. I check daily results, make sure that the tech platform works if there were any incidents and then attend to the communications with publishers. I coordinate a little the things that are pending with my colleagues, check with the video producers that there are no errors and if there are, correct them. I also have to make sure that all the videos from suppliers are in order and do all of this work for both Spanish and Latam markets, plus coordinate with my colleagues from other countries as well.

Q: What do you expect from the future of the industry? What needs to be improved?

A: Programmatic has changed the industry a lot and there is a lack of direct connections that are much more profitable and less complicated to manage. But I understand that every year there is progress in technology and that is good. Anyway, there is still an important part of the very important humane approach, which reassures me about the future.

Q: Do you have any idea how many emails you send per day?

A: Around 20 more or less.

Q: What is the app you use the most in your daily life?

A: WhatsApp, Slack, and Skype.

Q: What is the first thing you do when you get home and disconnect from work?

A: Talk to my family, watch some sitcoms, and help at home. There is no time for much else.

Q: What would you do if you won the lottery?

A: I’m retiring! I’m nearing the end of my career and I’m tired. I hope it touches me… hahahaha.

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