Eduard Sanromà Escuté

Agencies Partnerships Manager

Interview

“Hello agencies and demand partners! We are looking forward to working with you”. Something like that would be the first words of Eduard Sanromà, our Agencies Partnership Manager at Tappx, when he starts a conversation with some potencial client.

In this quick interview, we learn more about him and his work.

Question: How did you get into the programmatic industry?

Answer: In 2014 I was working in the digital advertising industry for an important publisher, then I realise some campaigns came from programmatic buying.

Q: What is the best part of being a Agencies Partnership Manager?

A: Keep in touch with the main agencies and advertisers to discover new campaigns and new brands.

Q: Could you list some tips to become a good Agencies Partnership Manager? What are the essential skills needed in your job?

A: Communication & Interpersonal Skills, Negotiation skills, and of course nurturing relationships with clients.

Q: Tell us about a recent reliable client relationship, success story, or goal you’re proud of.

A: When a new advertiser or agency becomes a loyal client.

Q: How do you organize your day? What tools do you use and which of them are your favorite ones?

A: Always trying to keep in touch with my clients and prospects. How? Emails, calls, phone calls, searching on LinkedIn, having meetings, whatever it takes.

Q: What do you expect from the future of the industry? What needs to be improved?

A: Inventory quality, viewability, and Ad fraud have been a concern amongst advertisers. We have to give security to them with technology and good service.

Q: Do you have any idea how many emails you send per day?

A: Dozens every day.

Q: What is the app you use the most in your daily life?

A: WhatsApp.

Q: What is the first thing you do when you get home and disconnect from work?

A: Hug my wife and daughters.

Q: What would you do if you won the lottery?

A: Take a gap year and travel.