David Lahoz Martín

Question: How did you get into the programmatic industry, David?

Answer: As Head of Digital for a multinational Media Agency.

Q: What would you say is the best part of being a Product Strategist?

A: Understand the programmatic advertising market in order to define products that bring value to our clients.

Q: Thinking about future talents, could you list some tips to become a good Product Strategist? What are the essential skills needed in your job?

A: Have an analytical view of technology and business to understand market opportunities. From an advertising market understanding point of view, it is important to understand the technology on which this solution is based, to be up to date with the latest developments in the digital advertising ecosystem, and to be in contact with market leaders to understand their needs and vision.

Q: Tell us about a recent success story or job goal you’re proud of.

A: To make CTV’s business in our SS in the Spanish market currently the most profitable in that business area.

Q: Talking about productivity, how do you organize your day? What tools do you use and which of them are your favorite ones?

A: I organize my day in three areas. The first is analyzing business data to understand trends and new opportunities. The second is to follow different sources of information to stay informed of market developments. The third one is to be in contact with market leaders to explore business opportunities for Tappx and to understand what they demand from companies like ours.

Q: What do you expect from the future of the industry? What needs to be improved?

A: The programmatic industry needs to strive to be more transparent, respectful of users’ privacy, and efficient in achieving brands’ marketing and communication goals.

Q: Do you have any idea how many emails you send per day?

A: Around 50.

Q: What is the app you use the most in your daily life?

A: WhatsApp.

Q: What is the first thing you do when you get home and disconnect from work?

A: Listen to music.

Q: What would you do if you won the lottery?

A: I don’t play the lottery.

Q: Finally could you tell us something fun about yourself?