We chat with David Lahoz, Product Strategist at Tappx, about the programmatic industry, apps, and tips on leadership, organization, and work-life balance.
Answer: As Head of Digital for a multinational Media Agency.
A: Understand the programmatic advertising market in order to define products that bring value to our clients.
A: Have an analytical view of technology and business to understand market opportunities. From an advertising market understanding point of view, it is important to understand the technology on which this solution is based, to be up to date with the latest developments in the digital advertising ecosystem, and to be in contact with market leaders to understand their needs and vision.
A: To make CTV’s business in our SS in the Spanish market currently the most profitable in that business area.
A: I organize my day in three areas. The first is analyzing business data to understand trends and new opportunities. The second is to follow different sources of information to stay informed of market developments. The third one is to be in contact with market leaders to explore business opportunities for Tappx and to understand what they demand from companies like ours.
A: The programmatic industry needs to strive to be more transparent, respectful of users’ privacy, and efficient in achieving brands’ marketing and communication goals.
A: Around 50.
A: Listen to music.
A: I don’t play the lottery.