CFO (Chief Financial Officer)
Daniel Bande and his team are in charge of the company’s numbers. We talk to him about the present and future of the industry and how to keep calm in in times of crisis.
Answer: I started in the programmatic sector when I joined Tappx, it was a sector I didn’t know but soon I was able to get into the main KPI’s of the industry.
A: The best part of being CFO is that you can see the guts of the company and how each Tappx player drives the main KPI’s of the company.
A: You don’t have to be a boss, but a leader. You have to be an example and push first when something needs to be done. In times of crisis you have to be brave as we are being at Tappx.
A: The most important thing for me is humility, starting from humility the rest of the skills are easier to achieve, besides looking for analytical people.
A: The motivation is to take Tappx to the next level, and to accompany the company’s growth with more efficient processes and automation.
A: Unfortunately a member of the team has to be away and we have had a good season with an important workload. During this time, we joined forces and have been able to take everything under control with the established timings. Union is strength!
A: I think it is an industry that will continue to grow over the years, but we will certainly be affected by the coming crisis. It is basically a chain and if companies start to cut back on budgets, they will cut back on advertising and this will affect us to a greater or lesser extent.
A: I can easily send 15-20 emails per day.
A: WhatsApp and Spotify.
A: Hugging my son and playing with him. 😊
A: I would buy a house and travel around the world.