Carles del Rivero Vilà

Question: How did you get into the programmatic industry?

Answer: When I was living in Ciudad de Mexico I went to a meeting for the Catalan community in Mexico where we cook paella. There, I met two guys who will be my partners in different companies. First, we set up Baoads (performance campaigns) and after two years my other partner convinced me to jump into the programmatic world with RelapPro.

Q: What is the best part of being a Business Developer?

A: That you can manage the time and turn it so flexibly because you are based on results. Also, you are doing a lot of contacts which will be very useful throughout your career.

Q: Could you list some tips to become a good BD? What are the essential skills needed in your job?

A: Try to be convincing and self-confident about what are you talking about. Also being intense and doing constant follow-up is important.

Q: Tell us about a recent reliable client relationship, success story, or goal you’re proud of.

A: I closed a deal with one of the big TV Companies in Spain, and I feel so close to signing an agreement with one of the main economic and glamourous magazines of LATAM.

Q: How do you organize your day? What tools do you use and which of them are your favorite ones?

A: I used to work with Similar Web to get traffic info about new potential publishers to be onboarded. Also, LinkedIn is a basic tool to get new contacts.

Q: What do you expect from the future of the industry? What needs to be improved?

A: Basically, we need to have access to private campaigns with the Agencies which I know requires a huge effort, also don’t hesitate to seek direct campaigns with the advertiser avoiding agencies and DSP fees.

Q: Do you have any idea how many emails you send per day?

A: Around 5-10. I don’t like to send massive emails to onboard new publishers. I prefer to contact previously via LinkedIn.

Q: What is the app you use the most in your daily life?

A: La Vanguardia (newspaper).

Q: What is the first thing you do when you get home and disconnect from work?

A: Go out for a running session, trekking, concerts, and have beers with friends.

Q: What would you do if you won the lottery?

A: Buy a house in Barcelona and in Caribbean Mexico. Also, travel a lot over the world.

Q: Tell us something fun about yourself.