Alba Suances Calasanz

Question: How did you get into the programmatic industry?

Answer: It was something quite unexpected. I was looking for a new opportunity in a disruptive sector and I found the offer of Tappx. I started looking into the company and I really liked what Tappx does and, above all, the general essence of the company. I decided to start the selection process and finally, here I am!

Q: What is the best part of being a Controller?

A: For me, the best part of being a Controller is that it is crucial to have a deep knowledge not only in finance but also in other areas like the company strategy or even the level of employees wellness inside the company because it has a direct impact on the company results. A controller must help other teams to take decisions by providing objective data based on reality. It is a complete position that allows controllers to have an overview of the performance of the company and which has contact with the rest of the departments.

Q: Could you list some tips to become a good Controller? What are the essential skills needed in your job?

A: One important tip is to have curiosity and be learning all the time. Things change very fast nowadays and it is crucial to always be informed of everything that happens in the economy and in general. It is also important to have a good knowledge of analysis tools such as excel and power BI, as they make our daily life much easier.

Q: Compared to other industries you’ve worked in, what is unique about our sector financially speaking?

A: It is a scalable sector that allows you to make a lot of money with few resources and with very little investment in Capex, and that is a very good thing because margins are much higher compared to other industries.

Q: How do you organize your day? What tools do you use and which of them are your favorite ones?

A: I always start the day doing the things that I like the least, so from the first moment I get it out of the way. I also check my emails early in the morning. Then, when I have finished these tiresome tasks, I do a break to take a coffee. If I am at the office I like to spend this time having small talk with my colleagues, and if I am at home I try to disconnect from the computer for a few minutes.
Now I am reading a book called Getting Things Done, to improve my skills organization. It describes the incredibly practical process that can help busy people get back control of their lives. I totally recommend it!

Q: What do you expect from the future of the industry? Are we still in a growth phase or may we also be affected by the economic crisis?

A: I think Tappx belongs to a sector that is not so affected by the economic crisis compared to other industries. At this time of economic slowdown, technology companies are going to try to monetize their spaces inside the apps and they will need companies like Tappx to do this.

Q: Do you have any idea how many emails you send per day?

A: Emails tend to take up a lot of time and are not always effective. I like better, as much as possible, to ask or talk about something in person, or make a brief phone call. 😊

Q: What is the app you use the most in your daily life?

A: I have my phone full of apps of all kinds, but I would say that the one I use the most daily is WhatsApp! Although I also use the iPhone Notes app a lot, I write down absolutely everything so I don’t forget anything!

Q: What is the first thing you do when you get home and disconnect from work?

A: Doing exercise is what helps me the most to disconnect from work and day-to-day obligations. Above all, playing paddle helps me to be very focused on the game and not think about anything else. And, as it is a social sport, contact with people is also really effective to break away.

Q: What would you do if you won the lottery?

A: If I won the lottery I would start my own company and I would buy some apartments to be rented and make a profit from the prize.

Q: Tell us something fun about yourself.