With nearly a decade of experience in ad tech and a strong focus on the supply side of the ecosystem, Johanna brings a thoughtful, people-first approach to programmatic. Having started her career in London and later moving deeper into programmatic, she thrives on building long-term partnerships and helping clients grow sustainably in an ever-changing industry. In this interview, Johanna shares what drives her as a Supply Business Developer, the skills she believes matter most, and how curiosity, clear communication, and balance—both at work and at home—shape the way she works.