Emanuele Bardella

Demand Account Manager

Interview

Here’s Emanuele Bardella, from the Tappx Demand Team. According to his own words, being curious, proactive and understanding clients’ needs are the basic skills for his job. Knowing him from the inside, we can be sure he has them all.

Question: How did you get into the programmatic industry?

Answer: I‘ve always been working in Online Marketing and Tech companies but this is my first experience in the programmatic industry.

Q: What is the best part of being an Account Manager?

A: Be a consultant and a point of reference for our clients.

Q: Could you list some tips to become a good AM? What are the essential skills needed in your job?

A: The essential skills needed in my job are many but the most important are being curious and looking forward to new solutions, understanding client needs and being proactive.

Q: Tell us about a recent reliable client relationship, success story, or goal you’re proud of.

A: Be the point of contact of our best and biggest client and having a good relationship with their team. Moreover, in the past quarters I scale some important accounts that have potential in video and display advertising. With a focus on our brand-new inventory, we had great results in terms of revenue and visibility.

Q: How do you organize your day? What tools do you use and which of them are your favorite ones?

A: In the first hour I always look internally to our platform and the client platform for stats insight to check activity decreases or errors that have to be taken care of. Later I’m going deep into the analysis and organizing calls with clients if needed.
The programmatic industry is never boring and there are always a lot of things to learn and study.

Q: What do you expect from the future of the industry? What needs to be improved?

A: I expect that there will be solutions that respect users’ privacy but also give advertisers the possibility to reach their marketing and sales goals.

Q: Do you have any idea how many emails you send per day?

A: A lot!!!

Q: What is the app you use the most in your daily life?

A: Spotify.

Q: What is the first thing you do when you get home and disconnect from work?

A: Prepare for going to the gym, having a walk, or hanging out with my friends.

Q: What would you do if you won the lottery?

A: Travel + buy a house with a garden and put there 10 dogs.