Amro Shehata Aly Moustafa

Question: How did you get into the programmatic industry?

Answer: I started some years ago, by working in a DSP for direct publishers. At that time, we were mainly doing pop/interstitial ads on desktop and mobile web.

Q: What is the best part of being a Performance Operations Manager?

A: The good part is that you are always updated about what is going on in the industry. For example, by talking with account managers from other companies, you can understand the best offers running at the moment.

Q: Could you list some tips to become a good Performance Operations Manager? What are the essential skills needed in your job?

A: Problem solving, experience in the industry, good English, and if you know one or two more languages is a plus.

Q: Tell us about a recent reliable client relationship, success story, or goal you’re proud of.

A: Partners/Clients at the event always sent good feedback about our partnership with them and the way we manage their accounts.

Q: How do you organize your day? What tools do you use and which of them are your favorite ones.

A: Create, organize, and promote offers links ad hoc. Solving issues that our Partners might face on technical and business sides. For communication, I use Skype and email. Skype is really useful in fact.

Q: What do you expect from the future of the industry? What needs to be improved?

A: The industry changes fast and we need to be up to date with it.

Q: Do you have any idea how many emails you send per day?

A: I would say an average of 20 daily emails and when we have to confirm numbers a bit more.

Q: What is the app you use the most in your daily life?

A: Livescore.

Q: What is the first thing you do when you get home and disconnect from work?

A: Eat.

Q: What would you do if you won the lottery?

A: Take some sabbatical years just to travel and enjoy the world.

Q: Tell us something fun about yourself.