Our team


Yaiza Fernández

Backend Developer


Yaiza is a Backend Developer in the Tappx team. In this interview, we talk to her about the day to day in a department with a majority of men, the most useful tools for her role, and the future of the industry with the possibilities of AI.

Question: How did you get into the AdTech industry?

Answer: It was pure coincidence. I started working as a trainee developer in a company dedicated to programmatic.

Q: What is the best part of being a Backend Developer?

A: I think the best part of being a Backend Developer is the feeling when you’ve been working on a feature that eventually is deployed to production. To be aware that you contributed to something that is going to be used by others.

Q: Could you list some tips to become a good Backend Developer? What are the essential skills needed in your job?

A: I would say:

  • Organization
  • Analytical thinking
  • Team player spirit (even if you’re working on a feature all by yourself, your work will become a part of something bigger where your teammates worked in).

Q: You work in a department with a majority of men, right? What challenges do you have to face? Do you think this will change in the coming years?

A: Yes, it’s a situation that I’m used to. My experience as a developer is short as I’m a junior, so up until now I’m happy to say that in both teams I’ve worked with I’ve felt like another team member. I truly believe that more girls will find their path in the Tech industry in the coming years.

Q: Tell us about a recent reliable client relationship, success story, or goal you’re proud of.

A: I’m new here so a goal I’m proud of is to be able to start a new adventure here in Tappx!

Q: How do you organize your day? What tools do you use and which of them are your favorite ones?

A: I start the day by organizing all the tasks I have to do (and prioritizing them). The tools that help me to organize my work are Google Calendar, sometimes Notion or Google Keep, and a notebook (I’m a fan of handwriting).

Q: What do you expect from the future of the industry? What needs to be improved?

A: With all news coming with AI, I think the future of the industry (and not only the industry) will be related to the use of AI.

Q: Do you have any idea how many emails you send per day?

A: Not many. Less than three.

Q: What is the app you use the most in your daily life?

A: Probably Google Keep as I’m always writing notes for myself!

Q: What is the first thing you do when you get home and disconnect from work?

A: I work from home so when I turn off the computer all I want to do is go for a walk and disconnect outdoors.

Q: What would you do if you won the lottery?

A: I would gift my parents a trip to Norway since they’ve always wanted to visit it, and I would gift myself a trip to Japan!


Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Proin scelerisque vel ex vel efficitur. Phasellus ac diam in velit mollis efficitur at vitae mi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam laoreet dapibus vulputate. Nullam ultrices risus eu dolor posuere, vitae egestas odio fermentum. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Duis tellus augue, semper sed augue quis, viverra tincidunt eros. Nunc lobortis, turpis vel cursus malesuada, turpis nisi consequat odio, eget faucibus lacus orci lacinia velit. Donec vitae vulputate nibh. Mauris sit amet tempor ligula. Suspendisse enim nibh, maximus in ligula sit amet, tempus egestas nisi. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nunc convallis, nibh eget luctus consequat, quam ipsum gravida nisi, nec lacinia leo ipsum quis ante. Pellentesque velit augue, tempor sit amet sagittis eget, pharetra id ex. Aliquam egestas quam sit amet justo tempus laoreet.