Yaiza Fernández

Technical Account Manager (TAM)

Interview

Yaiza is a Backend Developer in the Tappx team. In this interview, we talk to her about the day to day in a department with a majority of men, the most useful tools for her role, and the future of the industry with the possibilities of AI.

Question: How did you get into the AdTech industry?

Answer: It was pure coincidence. I started working as a trainee developer in a company dedicated to programmatic.

Q: What is the best part of being a Backend Developer?

A: I think the best part of being a Backend Developer is the feeling when you’ve been working on a feature that eventually is deployed to production. To be aware that you contributed to something that is going to be used by others.

Q: Could you list some tips to become a good Backend Developer? What are the essential skills needed in your job?

A: I would say:

Organization
Analytical thinking
Team player spirit (even if you’re working on a feature all by yourself, your work will become a part of something bigger where your teammates worked in).

Q: You work in a department with a majority of men, right? What challenges do you have to face? Do you think this will change in the coming years?

A: Yes, it’s a situation that I’m used to. My experience as a developer is short as I’m a junior, so up until now I’m happy to say that in both teams I’ve worked with I’ve felt like another team member. I truly believe that more girls will find their path in the Tech industry in the coming years.

Q: Tell us about a recent reliable client relationship, success story, or goal you’re proud of.

A: I’m new here so a goal I’m proud of is to be able to start a new adventure here in Tappx!

Q: How do you organize your day? What tools do you use and which of them are your favorite ones?

A: I start the day by organizing all the tasks I have to do (and prioritizing them). The tools that help me to organize my work are Google Calendar, sometimes Notion or Google Keep, and a notebook (I’m a fan of handwriting).

Q: What do you expect from the future of the industry? What needs to be improved?

A: With all news coming with AI, I think the future of the industry (and not only the industry) will be related to the use of AI.

Q: Do you have any idea how many emails you send per day?

A: Not many. Less than three.

Q: What is the app you use the most in your daily life?

A: Probably Google Keep as I’m always writing notes for myself!

Q: What is the first thing you do when you get home and disconnect from work?

A: I work from home so when I turn off the computer all I want to do is go for a walk and disconnect outdoors.

Q: What would you do if you won the lottery?

A: I would gift my parents a trip to Norway since they’ve always wanted to visit it, and I would gift myself a trip to Japan!