Joan Marc Castellet Corominas

Demand Business Developer

Interview

In this interview, we talk to Joan Marc, Demand Business Developer in Tappx team. He tells us how is a normal working day for him and some tips to become a good BD.

Question: How did you get into the programmatic industry?

Answer: Some programmatic companies approached me when I was in another company. At that moment I didn’t know what programmatic was, but I started doing some research about it… and that’s how it all started.

Q: What is the best part of being a Business Developer?

A: You never get bored and it’s always challenging and that’s actually what keeps me motivated.

Q: Could you list some tips to become a good BD? What are the essential skills needed in your job?

A: Understanding the market and what we can offer to it is essential but you also need to be good at selling and prospecting. Tip: be rational. 😉

Q: Tell us about a recent reliable client relationship, success story, or goal you’re proud of.

A: I’m proud of being persistent and never giving up. I’m happy when I ended up signing a contract with a client that I’ve been talking to for a long time.

Q: How do you organize your day? What tools do you use and which of them are your favorite ones?

A: The most important one for me is email. This is the first thing I check every morning. I also use Slack quite a lot to communicate internally.

Q: What do you expect from the future of the industry? What needs to be improved?

A: The industry is evolving really fast. Actually, this is one of the things that I like the most, but, at the same time, there is still room for improvement and growth. It’s promising. Some years ago it was CTV, now it seems it’s contextual and DOOH. To be honest, I don’t know what could be next, but it will be exciting.

Q: Do you have any idea how many emails you send per day?

A: I have never counted but I’m sure that they are a lot. As I said, it’s the tool that I use the most, and spend a lot of time there.

Q: What is the app you use the most in your daily life?

A: For entertainment purposes I play this kind of football fantasy games with my friends, so I spent a lot of time there as you always want to buy new players, but I’m trying not to spend too much time now.

Q: What is the first thing you do when you get home and disconnect from work?

A: We work from home most days, so the easy thing for me to disconnect is going outside, having a walk, doing some sports, or having a drink.

Q: What would you do if you won the lottery?

A: Mmm… Buy a house in front of the beach for sure and, If I still have money, invest and travel as much as I can.