Initiative revenues jump after prioritizing direct and exclusive supply
Barcelona, Spain – 21 February 2022 – Tappx, a leading AdTech company delivering digital advertising solutions for mobile, OTT, and desktop, is thrilled to reveal 97% year-on-year revenue growth for the year ending 31 December 2021. This growth trajectory reflects the company’s successful pivot to offer only exclusive and direct advertising inventory, without any intermediaries.
Alongside the significant revenue spike, Tappx experienced major growth in other key areas. The company’s workforce grew by 25% as it secured new talent across the organization. In September 2021 Tappx acquired the video generation and monetization platform, PlayOn Content, to spearhead a drive into the UK, LATAM, and Spanish markets.
Daniel Reina, CEO at Tappx, commented:
“Our massive growth in 2021 can be attributed to the Tappx team, which works tirelessly to protect the interests of its publishers, advertisers, and audiences. We are glad that the numbers demonstrate just how determined we are in keeping clients happy. We also owe a considerable portion of our growth to our ‘Quality First’ framework. Since its launch in 2019, it has ensured an ideal blend of continuous traffic audit, direct and exclusive inventories, and our proprietary technology.”
In 2022, Tappx will build on its ambitious growth strategy, with acquisition plans across industries that develop technology for digital advertising, video, content, mobile apps, and gaming. In addition, Tappx will again be hiring at scale to increase its talent force considerably across the year.
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