Tetiana Shchur

Question: How did you get into the AdTech industry?

Answer: Totally by accident. I was looking for an occupation during my summer holidays at my last course at the University and started as an intern at a local Ad network. And now, I’m more than three years Account Manager.

Q: What is the best part of being a Publisher Account Manager?

A: People. An opportunity to communicate, and work side to side with so many intelligent, goal-oriented, exciting people from all around the Globe.

Q: Could you list some tips to become a good Publisher Account Manager? What are the essential skills needed in your job?

A: First of all, it’s good communication skills. Behind every deal, every integration, there is always a human. You should know how to explain your needs and also understand others.

Secondly, ‘the devil is in the details’. You should be very attentive to every piece of information, which may seem little or not important, but little things may cause big issues.

And the last tip, maybe a bit general, but never stop learning. This industry is so dynamic and fast-growing. You should know your subject.

Q: Tell us about a recent reliable client relationship, success story, or goal you’re proud of.

A: I couldn’t highlight one particular story. In general, the thing I always aspire to is building strong, honest, and clear relations with partners. It becomes a good basis for productive cooperation and future growth.

Q: How do you organize your day? What tools do you use and which of them are your favorite ones?

A: I’m making handwritten notes at the beginning of each day and prioritize my tasks. What is going on after always depends on the day.

Q: What do you expect from the future of the industry? What needs to be improved?

A: Lots of things had changed already in the past few years. I think there is still a lot of work to fight against fraudulent activity. Fun fact that the more improved IVT tools got, the more artful become a fraud. AdTech would be a paradise if those guys chose the good side.

Q: Do you have any idea how many emails you send per day?

A: It depends on the day, more at the beginning of the week and meagrely not so much on Friday. But usually not less than 5-10 per day.

Q: What is the app you use the most in your daily life?

A: WhatsApp and Instagram.

Q: What is the first thing you do when you get home and disconnect from work?

A: Playing with my cat. A lot.

Q: What would you do if you won the lottery?

A: I’ll travel the world, buy a house, and invest the rest in different industries to guarantee a good life for my future kids.