Ruben da Nobrega

Growth Manager

Interview

Meet Ruben, Growth Manager at Tappx and a key player on the Performance Team. Ruben entered the programmatic industry through an internship during his Post-Graduation and never looked back. His passion for building strong client relationships and adapting to the ever-changing needs of the industry keeps his days exciting and rewarding. Whether he’s checking reports or managing client communications, Ruben thrives on the hustle. Outside of work, he enjoys time with his family, playing sports, and dreams of giving back through a nonprofit organization. Want to learn more? Dive into his full interview below!

Question: How did you get into the programmatic industry?

Answer: I got into the programmatic industry when I applied for an internship while still studying for my Post-Graduation. After the internship, they liked me, and I just stayed in the industry until today 🙂

Q: What is the best part of being a Growth Manager?

A: I believe it’s the constant communication and the hustle that makes the days always different. Also, the fact that we can give good news to the clients makes me happy and fulfilled.

Q: Could you list some tips for becoming a good Senior Growth Manager? What are the essential skills needed in your job?

A: I think the best tip is adaptation. You need to be able to adapt to clients’ needs, ways of communication, and products. If you can adapt, you can break most of the existing barriers, mostly because of language and culture.

In addition to this, being a good listener, transparent and honest person is halfway to have a good relationship with the clients, which usually leads to positive results.

Q: How do you organize your day? What tools do you use, and which are your favorite?

A: Firstly, I check the reports to see what happened between the time I left work and when I started again the next day. After that, and taking my considerations, I usually see all the chats and emails and start to clean up pending things. I often use Notepad to take all my notes!

Q: Do you have any idea how many emails you send per day?

A: I prefer to use more instant communication (Skype or Telegram); however, e-mails are a big part of my daily job. I would say maybe 15 to 25 emails/day.

Q: What is the app you use the most in your daily life?

A: WhatsApp, no doubt. I love to keep in touch with everyone. Besides that, I would say Spotify!

Q: What is the first thing you do when you get home and disconnect from work?

A: Enter my small bubble. I hug my kids, play with them, and spend time with my family. I also often play sports because it helps me keep my body and mind balanced.

Q: What would you do if you won the lottery?

A: I would invest part of the money to maintain some rentability and raise a nonprofit organization to help children fulfill their dreams.