Maciek Kwietniewski

Media Buys Team Lead

Interview

Meet Maciek, our Media Buys Team Leader in the Performance Team at Tappx! From his early days as an intern in Warsaw’s affiliate marketing scene to leading a team with empathy, structure, and strategic insight, Maciek brings a rare balance of analytical precision and creative flair. He’s passionate about data, loves a good spreadsheet, and finds joy in turning performance patterns into winning strategies. Outside of work? You’ll likely find him deep into a game soundtrack, playing video games, or solving the NYT Spelling Bee — with Reddit and a not-so-secret love for writing poetry never far behind.

Question: How did you get into the Performance Marketing?

Answer: My first job in the Performance Marketing world was an internship at an Affiliate Network in Warsaw, Poland. I started out helping the Performance team with daily tasks, but soon after I was trusted with my own client portfolio, mostly e-commerce advertisers.

Q: What is the best part of being a Media Buys Team Lead?

A: The people are the best part. The entire Performance team is a delight to work with. I also really enjoy working with data. There’s always something to analyze, test, and optimize. Making data-driven decisions and seeing the direct impact is very rewarding.

Q: Could you list some tips for becoming a good Media Buys Team Lead? What are the essential skills needed in your job?

A: Empathy and clear communication are key. Understanding your team’s strengths helps assign tasks effectively and keep motivation high. You also need to stay analytical and detail-oriented to spot performance patterns early. A good Team Lead should balance structure with flexibility, knowing when to guide and when to let people take the wheel.

Q: How do you organize your day? What tools do you use, and which are your favorite?

A: I like to keep things neat and tidy, so I write everything down as a to-do list. Trello helps me stay on track, and Slack keeps everyone connected. My favourite tool, though, is MS Excel. I enjoy analyzing data and finding ways to automate repetitive tasks.

Q: What is the app you use the most in your daily life?

A: Probably Reddit. It’s a much nicer alternative to other doom-scrolling apps. The content I follow actually interests me, and I usually end up learning something new. Or at least that’s what I tell myself. When I have extra time, I go for NY Times Games – I’m addicted to their Spelling Bee.

Q: What is the first thing you do when you disconnect from work?

A: I usually put on some music or a podcast to help my brain unwind. I love listening to soundtracks from my favourite movies and games, or DnD sessions when I want something more immersive. If I’ve got more time, I’ll play some video games.

Q: What would you do if you won the lottery?

A: First, I’d share it with my family to make sure everyone’s taken care of. Then I’d invest a portion and buy a house close to nature. I’d donate some and spend on the things that make me happy (like a high-end gaming PC).

Q: Tell us a fun fact about yourself

A: Even though I work with numbers most of the time, I’ve always truly enjoyed words, too. Back in university, some of my poems and short stories were published in a student magazine. I still write every now and then, but not as often as I’d like. All in Polish, though, sorry about that.