Jodene Ceballos Pardo

Supply Business Developer

Interview

Jodene works on the Tappx Supply Team. She loves cooperating with different teams to make everything works and find rewarding to have direct responsability for bringing new business to the company. Let’s chat a little more with her.

Question: How did you get into the programmatic industry?

Answer: This is my first experience and I’m glad that it is with Tappx.

Q: What is the best part of being a Business Developer?

A: The best part is when a business is closed successfully and I get to see the different teams in motion, how we all cooperate to make this work. I find it quite rewarding to have direct responsibility for bringing new business into the company, despite the obvious responsibility that it may imply. Also, I love working with a product that is complex, interesting, useful, and fun at the same time.

Q: Could you list some tips to become a good BD? What are the essential skills needed in your job?

A: Good listening and communicational skills are a must. It’s important to know what the other side is looking for in order to understand if we could have a successful partnership, and also how to convey the most important information about Tappx that the publisher will find useful and will make them work with us.
In addition, being eager to learn and share that knowledge with your peers so we all walk in the same direction.
Finally, being organized and detail oriented will also help you be successful in your daily day tasks.

Q: Tell us about a recent reliable client relationship, success story, or goal you’re proud of.

A: After a long time of prospecting and following up, we have managed to close a deal with a leading media business in the UK and Ireland which has important newspaper and broadcast brands. This collaboration seems to be quite promising.

Q: How do you organize your day? What tools do you use and which of them are your favorite ones?

A: First time in the morning I do the most automated tasks of the day to warm up. Mid-morning I dedicate the time to hardest and most energy consuming tasks, the most important ones.
To finish the morning, just before my lunch break, I assign new leads to prospect to my pipeline.
After lunch, I dedicate time to contact new companies and new leads, then some study/creative/pending tasks time and to finish the day, I check on the most interesting companies to push them a bit more or end with some follow-ups.

Q: What do you expect from the future of the industry? What needs to be improved?

A: I think programmatic advertising will expand the scope to different unexplored channels such as OOH, and improve the performance in other channels like CTV.
We haven’t reached the limit of what programmatic advertising can do so, more than improving, I think we are in the exploring phase. Can we improve something that is still developing? Perhaps I would add clarity to concepts and ideas within the ecosystem, to mention something.

Q: Do you have any idea how many emails you send per day?

A: 40-60 emails.

Q: What is the app you use the most in your daily life?

A: Instagram.

Q: What is the first thing you do when you get home and disconnect from work?

A: Go for a drink with friends, read a book or knit.

Q: What would you do if you won the lottery?

A: I would create my own knitting company to sell creative sustainable pieces and to give job to grannies.