Iñigo Aldama Gómez

SSP Backend Developer

Interview

Iñigo Aldama, our talented Backend Developer at Techsoulogy, has been shaping the programmatic industry for two decades. From building email marketing tools to working with ad servers and RTB, his passion for backend development is driven by the thrill of measurable improvements and problem-solving. For Iñigo, coding is like building with LEGO, combining tools and technologies to create seamless solutions. In this interview, he shares his journey, expert tips for aspiring developers, and his go-to strategies for tackling complex backend challenges. Keep reading to get to know Iñigo better!

Question: How did you get into the programmatic industry?

Answer: About 20 years ago, I found myself building an email marketing tool. Later, I worked on an ad server, and eventually, I ended up in the world of RTB as the industry evolved. What really hooked me at first was how every improvement is measurable—being able to see the direct impact of optimizations made it incredibly satisfying. Two decades later, that data-driven approach is still what keeps me engaged.

Q: What is the best part of being a Backend Developer?

A: I’ve always loved building games like LEGO. Being a backend developer is pretty much the same, but with code: we have tons of tools, technologies, and patterns that we can mix and match to build almost anything. And when everything fits perfectly, the satisfaction is just as good.

Q: Could you list some tips for becoming a good Backend Developer? What are the essential skills needed in your job?

A: There are tons of technologies and roles within a team. Find where you feel comfortable and go for it. You’ll learn much faster from your teammates than by yourself. And in our field, continuous learning isn’t optional—it’s a necessity.

As for essential skills, a strong understanding of databases, mastering at least one backend language (PHP in my case, but Node.js, Python, or Go work too), and knowing software architecture patterns. Deployment skills are also crucial, along with security best practices to prevent common vulnerabilities. Lastly, solid debugging and testing abilities will save you a lot of trouble and ensure your applications run efficiently.

Q: How do you organize your day? What tools do you use, and which are your favorite?

A: I usually start my day by reviewing tasks and prioritizing what needs to be done. Mornings are for deep work—coding, solving complex problems, or making key decisions. Afternoons are more flexible, often spent debugging, reviewing code, or planning upcoming features.

When it comes to tools, I prefer JetBrains IDEs—they just feel right for me. For database management, I can work with any tool as long as it gets the job done efficiently. My main focus is structuring my workflow well and ensuring I don’t get lost in unnecessary details.

Q: Do you have any idea how many emails you send per day?

A: I don’t count them, but I try to keep them to a minimum. I prefer using Slack or internal chats whenever possible.

Q: What is the app you use the most in your daily life?

A: Besides work-related tools, probably Telegram, Spotify or Audible.

Q: What is the first thing you do when you get home and disconnect from work?

A: If I’ve spent too many hours in front of the computer, I try to do something physical: go for a walk or exercise. If the day has been more relaxed, I just unwind by watching a series or reading.

Q: What would you do if you won the lottery?

A: Depends on how much we’re talking about 😆. But first, I’d make sure not to make any impulsive decisions. I’d probably invest in my own projects, diversify into real estate, and travel more.