Anastasiia Shebeta

Question: How did you get into the programmatic industry?

Answer: After an intense year in BIG 4 (financial audit), I wanted to try something new. My friend recommended to me a company that was looking for a person in Ukraine to hire for oRTB project. I passed the interview with the CEO and got an offer.

Q: What is the best part of being a Business Developer?

A: First of all, a Business Developer is a person who is always on the move. From my own perspective, the most exciting thing in Business Development is that you always get to know something new and challenges are an integral part of your work.

Q: Could you list some tips to become a good BD? What are the essential skills needed in your job?

A: Some of the most important tips to become a good BD are:

• Listen more than talk
• Never say “I can’t do…” instead figure out all possible solutions
• Be curious
• Have good communication skills
• Get used to hear “NO”
• Have positive thinking and always looking forward

And the essensial skills are communication, collaboration, negotiation and persuasion, computerind, and project management.

Q: Tell us about a recent reliable client relationship, success story, or goal you’re proud of.

A: My interpersonal communication and negotiation skills allowed me to develop productive working relationships with both clients and team members. As the result of my performance and constantly meeting goals I got promoted from Account Manager position to Account Executive. This was my personal proudest moment in my previous company.

Q: How do you organize your day? What tools do you use and which of them are your favorite ones?

A: Usually I use task management platforms. My favorite is probably ClickUp because it has an easy interface, it allows you to prioritize your tasks, assign tasks to other team members and estimate time.

Q: What do you expect from the future of the industry? What needs to be improved?

A: Programmatic advertising is undeniably among the top advertising trends. Technology has revolutionized how we can advertise. I believe it is gonna grow even more. Programmatic advertising has the potential to help brands thrive, but it can also be tricky to navigate on your own.
In order to prevent fraud it is essential to evolve the tech and data infrastructure and decrease reliance on third party data. Exploring new environments is extremely important for the performance, in addition to 1st party data, some of their budget might shift to innovative ad spaces (formats).

Q: Do you have any idea how many emails you send per day?

A: I used to send around 25 emails per day.

Q: What is the app you use the most in your daily life?

A: At the moment it’s probably Duolingo and different messengers.

Q: What is the first thing you do when you get home and disconnect from work?

A: I burn candles and spend some time in silence with myself.

Q: What would you do if you won the lottery?

A: I will investigate how to invest them better.

Q: Tell us something fun about yourself.