Luz Dellatorre

Luz’s journey into programmatic began with a spark of curiosity that quickly turned into a passion for the ever-changing world of ad tech! With six years of industry experience and a natural talent for connecting with people, she believes that great client relationships are built on trust, empathy, and genuine communication. As our Key Advertiser Manager, she brings a people-first mindset and a proactive approach to every challenge. In this interview, Luz shares her journey into programmatic, what she loves most about working with clients, and how she balances her busy days with friends, family, and a little time for herself!

QUESTION:How did you get into the programmatic industry?

I got into programmatic around six years ago at a tech firm. I began in Google Ads and later transitioned to the Programmatic department. Truth be told, I wasn’t very familiar with it back then, but my curiosity grew fast. Ever since, I’ve been constantly learning in this ever-changing space, which I really enjoy.

Q: What is the best part of being a Key Advertiser Manager?

For me, the best part is building relationships with clients and becoming someone they can trust and rely on.

Q: Could you list some tips for becoming a good Key Advertiser Manager? What are the essential skills needed in your job?

I think communication is key. It’s really important to know how to communicate clearly, listen actively and, above all, put yourself in the client’s shoes. Empathy and understanding are essential to building strong, long-term relationships.

I’d also say that being proactive, organised and solution-oriented makes a big difference. You need to understand your client’s business, anticipate their needs and make them feel that you’re always there to support them.

Q: How do you organize your day?

I usually start my day by checking Slack and identifying the most urgent things that need my attention. I like to use Google Calendar to organise my meetings and plan my tasks, and Notion is also one of my favourite tools to keep everything organised and make sure nothing slips through the cracks.

I’m definitely someone who likes having a bit of structure to my day!

Q: Do you have any idea how many emails you send per day?

I wouldn’t say I send that many emails. Most of my daily communication happens through Slack.

Q: What is the app you use the most in your daily life?

Definitely WhatsApp! It’s my go-to app for staying in touch with friends and family, especially because many of them live abroad. It’s the easiest way to feel close to people, even when they’re far away.

Q: What is the first thing you do when you get home and disconnect from work?

I like to switch off and enjoy my free time. I usually spend time with friends, relax and make sure I have some time for myself. I also enjoy exercising, especially if I haven’t managed to fit in a workout in the morning.

Q: What would you do if you won the lottery?

First of all, I’d probably need a moment to process it! Then, I’d invest most of the money to secure my future. I’d also love to buy a house of my own and, of course, treat my family to an amazing trip.