Vanessa Aranda

Meet Vanessa, a dedicated Supply Account Manager in the SSP Team at Tappx. With over 10 years of experience in the digital industry, Vanessa’s passion for programmatic began after attending a specialized course at Complutense University. Now, she thrives in her role by building strong relationships with top publishers and app developers. Known for her problem-solving skills and empathetic approach, Vanessa is always focused on optimizing performance and delivering results. Curious to learn more about her professional journey? Dive into her full interview below!

Question: How did you get into the programmatic industry?

Answer: I have been working in the digital industry for over ten years, specializing in performance. I also attended a programmatic course at Complutense University that provided me with a broad understanding of the field. I found it very interesting and decided to pursue it further.

Q: What is the best part of being a Supply Account Manager?

A: The best part of being a Supply Account Manager is working closely with top publishers and app developers. Building strong relationships is very rewarding and motivating.

Q: Could you list some tips for becoming a good Account Manager? What are the essential skills needed in your job?

A: To become a good Account Manager, you should focus on improving your communication and listening skills. Problem-solving is crucial, as is showing empathy to better understand your publishers’ needs and challenges. In my opinion, establishing trust with your publishers strengthens your partnership.

Q: How do you organize your day? What tools do you use, and which are your favorite?

A: Each day, I start by reviewing performance stats to check how my publishers are doing and make revenue-based optimizations. I prioritize my tasks every morning by taking notes. My favorite tools include Google Tasks, HubSpot, and AI for efficiency.

Q: Do you have any idea how many emails you send per day?

A: I don’t focus so much on emails. I prefer using Slack, Skype, and WhatsApp for faster and more personal communication.

Q: What app do you use the most in your daily life?

A: Aside from WhatsApp and Instagram, I have recently started using TikTok.

Q: What is the first thing you do when you get home and disconnect from work?

A: The first thing I do when I get home is unwind with a relaxing bath.

Q: What would you do if you won the lottery?

A: If I won the lottery, I would buy a house close to the beach because I have always loved the sea.