Daniel Bande Julián

Daniel Bande and his team are in charge of the company’s numbers. We talk to him about the present and future of the industry and how to keep calm in times of crisis.

Question: How did you get into the programmatic industry?

Answer: I started in the programmatic sector when I joined Tappx, it was a sector I didn’t know but soon I was able to get into the main KPI’s of the industry.

Q: What is the best part of being a CFO?

A: The best part of being CFO is that you can see the guts of the company and how each Tappx player drives the main KPI’s of the company.

Q: Could you list some leadership tips? And how to stay calm in crisis times, please? 🙂

A: You don’t have to be a boss, but a leader. You have to be an example and push first when something needs to be done. In times of crisis you have to be brave as we are being at Tappx.

Q: What skills do you look for in the people for your team?

A: The most important thing for me is humility, starting from humility the rest of the skills are easier to achieve, besides looking for analytical people.

Q: How do you motivate your team to achieve the best results?

A: The motivation is to take Tappx to the next level, and to accompany the company’s growth with more efficient processes and automation.

Q: Tell us about a successful result achieved as a team and how did you get it.

A: Unfortunately a member of the team has to be away and we have had a good season with an important workload. During this time, we joined forces and have been able to take everything under control with the established timings. Union is strength!

Q: What do you expect from the future of the industry? Are we still in a growth phase or may we also be affected by the economic crisis and the expected decrease in advertising spending?

A: I think it is an industry that will continue to grow over the years, but we will certainly be affected by the coming crisis. It is basically a chain and if companies start to cut back on budgets, they will cut back on advertising and this will affect us to a greater or lesser extent.

Q: Do you have any idea how many emails you send per day?

A: I can easily send 15-20 emails per day.

Q: What is the app you use the most in your daily life?

A: WhatsApp and Spotify.

Q: What is the first thing you do when you get home and disconnect from work?

A: Hugging my son and playing with him.

Q: What would you do if you won the lottery?

A: I would buy a house and travel around the world.

Q: Tell us something fun about yourself.