Antonia Aguiar

Antonia began her journey in programmatic advertising with a passion for learning and has since developed a people-first approach to account management. As a Demand Account Manager, she enjoys helping clients achieve their goals by combining analytical thinking with strong communication and collaboration. In this interview, Antonia shares what she enjoys most about the role, the skills she believes are essential for success, and how curiosity continues to drive her career in the ever-evolving ad tech industry.

Question: How did you get into the programmatic industry? 

Answer: I got into the programmatic industry when I joined Smadex. It was my first experience in the ad tech world, and I quickly became interested in how programmatic advertising works. 

Q: What is the best part of being a Demand Account Manager? 

A: The best part for me is building strong relationships with clients and helping them grow. I also enjoy solving challenges, analyzing performance, and working closely with different teams to find the best solutions. 

Q: Could you list some tips for becoming a Demand Supply Account Manager? What are the essential skills needed in your job?

 A: I think curiosity is one of the most important qualities because the industry is always changing. Good communication and analytical skills are also essential

Q: How do you organize your day? What tools do you use, and which are your favorite?

A: I usually start by checking emails and Slack to review any urgent updates. Then I prioritize my tasks and monitor performance. I use Slack, Gmail, Google Calendar, and internal dashboards.

Q: Do you have any idea how many emails you send per day?

A Not really. Nowadays, most of my day to day communication happens on Slack, so I don’t send as many emails as people might expect. 

Q: What is the app you use the most in your daily life?

A: Probably WhatsApp. I use it to stay in touch with family and friends, and it’s the app I open the most throughout the day. 

Q: What is the first thing you do when you get home and disconnect from work?

A: I usually change into comfortable clothes, have a snack, and spend a little time relaxing before doing anything else. 

Q: What would you do if you won the lottery?

A: I would make sure my family was financially secure, travel to places I’ve always wanted to visit, and invest part of the money for the future.

Q: Tell us a fun fact about yourself