Angélica Cantero Fontán

Let’s introduce Angélica, previously Advertiser Account Manager at Tappx, and now, Strategic Project Manager. In this interview, she tells us about her beginnings in the industry and how she enjoys teamwork.

Question: How did you get into the programmatic industry?

Answer: I’ve always loved Advertising. I first started back in 2018 at a tiny agency. Looking for alternatives to Google, we set out to work with RTB.

Q: What is the best part of being a Advertiser Account Manager?

A: Teamwork is what drives us in the end to achieve the advertisers’ goals.

Q: Could you list some tips to become a good (type again your role please)? What are the essential skills needed in your job?

A: I would say:

• Communication Skills
• Analytical, creativity
• Proactivity
• Strategy & Planning

Q: Tell us about a recent reliable client relationship, success story, or goal you’re proud of.

A: In the short time I’ve been at Tappx I can say that the teamwork is reflected in the results. With that help, we have managed to open new markets for several of our clients, raised payouts, and closed some deals!

Q: How do you organize your day? What tools do you use and which of them are your favorite ones?

A: I organize my day depending on my priorities analyzing the performance of my advertisers, doing optimization (KPIs, sources, etc.), managing the relationship with the advertisers, doing communication with the team, and following up on new strategies.
My favorite tools are MMPs, MyAdmin, & Slack/Skype, and Excel.

Q: What do you expect from the future of the industry?

A: I think we will continue testing new data sources and look at new environments like connected TV (CTV), all this accompanied by a lot more automation and machine learning.

Q: What needs to be improved?

A: We need more transparency. The rapid growth of the sector and the immediacy of the model is something that still needs improvement.

Q: Do you have any idea how many emails you send per day?

A: It depends a lot on the situation but on average about 3-5 a day.

Q: What is the app you use the most in your daily life?

A: App Notes (iOS).

Q: What is the first thing you do when you get home and disconnect from work?

A: Give lots of cuddles to my doggies.

Q: What would you do if you won the lottery?

A: I would set up shelters to help animals.

Q: Tell us something fun about yourself.