{"id":4170,"date":"2022-11-23T12:26:06","date_gmt":"2022-11-23T12:26:06","guid":{"rendered":"https:\/\/www.techsoulogy.com\/?post_type=cpt_press_releases&#038;p=4170"},"modified":"2024-03-19T17:16:37","modified_gmt":"2024-03-19T17:16:37","slug":"tappx-celebrates-9th-birthday-and-launches-techsoulogy","status":"publish","type":"cpt_press_releases","link":"https:\/\/www.techsoulogy.com\/es\/notas-de-prensa\/tappx-celebrates-9th-birthday-and-launches-techsoulogy","title":{"rendered":"Tappx celebrates 9th birthday and launches Techsoulogy"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\">A new horizontal brand architecture for five leading advertising, media, and entertainment brands <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BARCELONA, SPAIN &#8211; 23 November, 2022 &#8211;<\/strong> <a href=\"https:\/\/www.tappx.com\/\">Tappx<\/a>, a leading global AdTech company, proudly announces the launch of <a href=\"http:\/\/www.techsoulogy.com\">Techsoulogy<\/a>, a new corporate brand that unifies a broad portfolio of companies powering solutions for digital advertising, video content, mobile apps and video gaming across mobile, desktop, and CTV platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch of Techsoulogy coincides with the 9th birthday of Tappx, which has grown rapidly since 2013 to reach 70 staff, and is forecast to surpass EUR 20 million of revenue this year. Tappx will now become part of the Techsoulogy brand while retaining its own name and unique position in the market. This is a major milestone in the company\u2019s story, providing coherence of branding and messaging to a set of companies that have been launched or acquired by Tappx in recent years, with a total headcount approaching 100.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside Tappx, Techsoulogy will be the corporate brand for four other companies focused on multiple complementary media and entertainment verticals including video generation and monetization, contextual advertising, and mobile game development. Each has been brought under the coherent messaging architecture and visual brand identity, with their own subtle twists. The Techsoulogy brand identity was defined with the help of Collaborabrands, and brought to life with words from Fernando Beltr\u00e1n, visuals from Comuniza, and digital ecosystem development from Branng. Future brands entering the group will also be part of the consistent identity.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/danielreinaortega\/?originalSubdomain=es\">Daniel Reina<\/a>, CEO at Techsoulogy and the founder of Tappx, commented:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cWe believe this new brand architecture is an ideal model for our diverse companies, providing a common thread between them and creating a framework for us to keep growing and moving into new product categories. Tappx has been the engine behind this expansion, consistently growing in revenue and headcount even through challenging economic conditions, but it\u2019s time for it to be part of something bigger.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThis includes not being afraid to talk about our vision for how technology and humanity will interact. How can we contribute human intelligence to artificial intelligence, and what qualifies us to have our say? As Tappx, we pioneered various initiatives to create a safer, more accessible, and more transparent digital environment at the expense of short-term profit: to help publishers adopt IAB standards; select only trustworthy, direct owned and operated traffic; and enable contextual advertising that improves user experience while protecting privacy. As Techsoulogy, we will do far more.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/fernandosaizcamarero\/\">Fernando Saiz Camarero<\/a>, CMO at Techsoulogy, added:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThis has been an extensive project that began in mid-2021 when we asked our customers and partners what they value about us. We discovered that alongside our advanced technology, we\u2019re best known for the quality of our people, ways of working, and culture. The team is our most powerful asset, and so we came up with the name Techsoulogy to encapsulate themes of technology, humanity and knowledge. As Techsoulogy, we will constantly explore, learn and improve to achieve more together than we ever could apart.\u201d&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tappx recorded 97% revenue growth between 2020 and 2021 and is set to grow markedly again this year, with forecasts indicating revenue of at least EUR 20 million in 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"A new horizontal brand architecture for five leading advertising, media, and entertainment brands BARCELONA, SPAIN &#8211; 23 November, 2022 &#8211; Tappx, a leading global AdTech company, proudly announces the launch of Techsoulogy, a new corporate brand that unifies a broad portfolio of companies powering solutions for digital advertising, video content, mobile apps and video gaming&#8230; <a class=\"view-article\" href=\"https:\/\/www.techsoulogy.com\/es\/notas-de-prensa\/tappx-celebrates-9th-birthday-and-launches-techsoulogy\">View Article<\/a>","protected":false},"featured_media":4173,"parent":0,"menu_order":0,"template":"","tax_press_releases":[127],"class_list":["post-4170","cpt_press_releases","type-cpt_press_releases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tappx celebrates 9th birthday and launches Techsoulogy | Techsoulogy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techsoulogy.com\/es\/notas-de-prensa\/tappx-celebrates-9th-birthday-and-launches-techsoulogy\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tappx celebrates 9th birthday and launches Techsoulogy | Techsoulogy\" \/>\n<meta property=\"og:description\" content=\"A new horizontal brand architecture for five leading advertising, media, and entertainment brands BARCELONA, SPAIN &#8211; 23 November, 2022 &#8211; Tappx, a leading global AdTech company, proudly announces the launch of Techsoulogy, a new corporate brand that unifies a broad portfolio of companies powering solutions for digital advertising, video content, mobile apps and video gaming... 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