{"id":3336,"date":"2020-10-06T08:52:00","date_gmt":"2020-10-06T08:52:00","guid":{"rendered":"https:\/\/www.techsoulogy.com\/?post_type=cpt_press_releases&#038;p=3336"},"modified":"2024-03-19T16:48:03","modified_gmt":"2024-03-19T16:48:03","slug":"tappx-leads-adtech-industry-for-app-ads-txt-adoption","status":"publish","type":"cpt_press_releases","link":"https:\/\/www.techsoulogy.com\/es\/notas-de-prensa\/tappx-leads-adtech-industry-for-app-ads-txt-adoption","title":{"rendered":"Tappx leads AdTech industry for App-Ads.txt adoption"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u2013 42matters ranks Tappx as 2nd most listed direct ad partner in Google Play \u2013<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Barcelona, Spain \u2013 6th October 2020 \u2013 <a href=\"https:\/\/www.tappx.com\/en\/\">Tappx<\/a>, a leading AdTech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted app-ads.txt to help fight app inventory fraud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ranking featured in a deep analysis entitled \u201c<a href=\"https:\/\/42matters.com\/app-ads-txt-statistics-google-play\">The Adoption of App-Ads.txt<\/a>\u201d conducted by mobile app intelligence firm 42matters. It revealed that Tappx was listed in 23.19% of all Google Play apps featuring app-ads.txt. Only Google ranked higher than Tappx, with it being listed in 96.63% of all Google Play apps. Direct advertising partners are AdTech firms that have been authorised by app developers to sell or resell advertising inventory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fernando Saiz Camarero, CMO at Tappx, commented:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe fight against in-app ad fraud can only be won through a concerted collaborative effort with all actors present within the mobile advertising ecosystem. At Tappx, we have leveraged the breadth of our developer and publisher network, and promoted the value of adopting the IAB app-ads.txt initiative. We\u2019re pleased to report that to date, Tappx has successfully encouraged app-ads.txt adoption in over 30, 000 Google Play apps.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He added:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe reached this milestone for \u2018second most listed direct ad partner in Google Play\u2019 by implementing a robust three-point ad fraud prevention strategy: Firstly, we focus on leading transparency rankings, with a rigorous framework present to ensure quality ad inventory availability. Secondly, we educate and share best practices and collaborate with bodies like the IAB, MMA Spain and FaqFraud, and thirdly, we champion industry initiatives such as the rapid adoption of app-ads.txt.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andrea Girardello, CEO at 42Matters at 42Matters, commented:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs the app economy continues to grow, so too will measures aimed at reducing ad fraud, solving in-app spoofing, and protecting user privacy. So, by tracking the IAB\u2019s \u2018app-ads.txt\u2019 fraud prevention standard \u2014 along with millions of other app market insights \u2014 we at 42matters are able to highlight the most reliable in-app advertising partners in the mobile industry. This includes Tappx, which offers one of the best AdTech solutions on the market.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The IAB launched app-ads.txt to help combat app spoofing inventory fraud. The app-ads.txt format is an extension of ads.txt for applications distributed via mobile app and CTV\/OTT app stores. app-ads.txt is a simple text file that developers and publishers can integrate into their website domain. The file details all authorised ad space sellers, enabling buyers to purchase ad space inventory with confidence.<\/p>\n","protected":false},"excerpt":{"rendered":"\u2013 42matters ranks Tappx as 2nd most listed direct ad partner in Google Play \u2013 Barcelona, Spain \u2013 6th October 2020 \u2013 Tappx, a leading AdTech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted app-ads.txt to&#8230; <a class=\"view-article\" href=\"https:\/\/www.techsoulogy.com\/es\/notas-de-prensa\/tappx-leads-adtech-industry-for-app-ads-txt-adoption\">View Article<\/a>","protected":false},"featured_media":3376,"parent":0,"menu_order":0,"template":"","tax_press_releases":[127],"class_list":["post-3336","cpt_press_releases","type-cpt_press_releases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tappx leads AdTech industry for App-Ads.txt adoption | Techsoulogy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techsoulogy.com\/es\/notas-de-prensa\/tappx-leads-adtech-industry-for-app-ads-txt-adoption\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tappx leads AdTech industry for App-Ads.txt adoption | Techsoulogy\" \/>\n<meta property=\"og:description\" content=\"\u2013 42matters ranks Tappx as 2nd most listed direct ad partner in Google Play \u2013 Barcelona, Spain \u2013 6th October 2020 \u2013 Tappx, a leading AdTech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted app-ads.txt to... 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