{"id":3327,"date":"2019-04-10T08:37:00","date_gmt":"2019-04-10T08:37:00","guid":{"rendered":"https:\/\/www.techsoulogy.com\/?post_type=cpt_press_releases&#038;p=3327"},"modified":"2024-03-19T16:50:36","modified_gmt":"2024-03-19T16:50:36","slug":"tappx-launches-app-ads-txt-com-to-drive-adoption-for-app-ads-txt","status":"publish","type":"cpt_press_releases","link":"https:\/\/www.techsoulogy.com\/es\/notas-de-prensa\/tappx-launches-app-ads-txt-com-to-drive-adoption-for-app-ads-txt","title":{"rendered":"Tappx launches App-ads-txt.com to drive adoption for app-ads.txt"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Barcelona \u2013 10th April, 2019 \u2013 <a href=\"https:\/\/www.tappx.com\/en\/\">Tappx<\/a>, a leading AdTech company specializing in advertising solutions for advanced digital platforms, today launched <a href=\"https:\/\/www.app-ads-txt.com\/\">App-ads-txt.com<\/a>, a free hosting tool to increase adoption of the new IAB standard app-ads.txt, thereby supporting the IAB mission to create a community of authorized digital advertising inventory to help fight digital advertising fraud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tappx created the free web hosting service App-ads-txt.com to help mobile app developers to integrate app-ads.txt without the need for a domain, website or additional development. The app-ads.txt specification is an extension of the ads.txt standard to meet the requirements for applications distributed through mobile app stores, connected television app stores, or other application distribution channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the course of March and April 2019, Tappx has analyzed initial adoption curves for ads.txt and app-ads.txt. With hindsight, Tappx has witnessed that adoption for app-ads.txt is less than for ads.txt. Tappx research discovered that less than 8\u2030 (i.e. 8 per thousand) of high ranking apps across the most popular app ecosystems had adopted app-ads.txt correctly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fernando Saiz, chief marketing officer at Tappx, commented:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe reasons for this are likely to be two-fold: 1) many app developers (small to medium-sized) do not possess their own websites, and 2) there is lower awareness around adtech issues within app development communities, especially relating to app-ads.txt and the benefits it can provide. Tappx are accredited members of IAB Spain, hence we are strong advocates for community and the IAB\u2019s latest extension, app-ads.txt. By reducing friction for adoption for the app-ads.txt specification, we are closer to eradicating spoofed in-app inventory, and hence helping to reduce digital ad fraud.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tappx is planning to release regular reports throughout 2019 on the uptake for app-ads.txt, which will be powered from data from App-ads-txt.com, and from its own internal research program which will analyze thousands of apps across major global app stores.<\/p>\n","protected":false},"excerpt":{"rendered":"Barcelona \u2013 10th April, 2019 \u2013 Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, today launched App-ads-txt.com, a free hosting tool to increase adoption of the new IAB standard app-ads.txt, thereby supporting the IAB mission to create a community of authorized digital advertising inventory to help fight digital advertising fraud&#8230;. <a class=\"view-article\" href=\"https:\/\/www.techsoulogy.com\/es\/notas-de-prensa\/tappx-launches-app-ads-txt-com-to-drive-adoption-for-app-ads-txt\">View Article<\/a>","protected":false},"featured_media":3378,"parent":0,"menu_order":0,"template":"","tax_press_releases":[127],"class_list":["post-3327","cpt_press_releases","type-cpt_press_releases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tappx launches App-ads-txt.com to drive adoption for app-ads.txt | Techsoulogy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techsoulogy.com\/es\/notas-de-prensa\/tappx-launches-app-ads-txt-com-to-drive-adoption-for-app-ads-txt\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tappx launches App-ads-txt.com to drive adoption for app-ads.txt | Techsoulogy\" \/>\n<meta property=\"og:description\" content=\"Barcelona \u2013 10th April, 2019 \u2013 Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, today launched App-ads-txt.com, a free hosting tool to increase adoption of the new IAB standard app-ads.txt, thereby supporting the IAB mission to create a community of authorized digital advertising inventory to help fight digital advertising fraud.... 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