{"id":3325,"date":"2019-01-10T08:35:00","date_gmt":"2019-01-10T08:35:00","guid":{"rendered":"https:\/\/www.techsoulogy.com\/?post_type=cpt_press_releases&p=3325"},"modified":"2022-11-17T10:35:15","modified_gmt":"2022-11-17T10:35:15","slug":"tappx-partners-with-pixalate-to-guard-against-connected-tv-ott-ad-fraud","status":"publish","type":"cpt_press_releases","link":"https:\/\/www.techsoulogy.com\/es\/notas-de-prensa\/tappx-partners-with-pixalate-to-guard-against-connected-tv-ott-ad-fraud","title":{"rendered":"Tappx partners with Pixalate to guard against Connected TV\/OTT ad fraud"},"content":{"rendered":"\n

Tappx<\/a> has partnered with Pixalate in order to offer advanced invalid traffic (\u201cIVT\u201d) detection technology for its over-the-top (OTT) services. The global Tappx solutions, which will be enhanced by Pixalate technology, includes \u2018Ad-Replacement\u2019 services for digital TV, \u2018Dynamic Ad Insertions\u2019 (DAI), digital TV ad time slot detection and insertion of programmatic video ads, and \u2018Addressable TV\u2019 ads, which deliver targeted and personalized ads based on TV user interests.<\/p>\n\n\n\n

Traditionally speaking, OTT was a \u201csecure environment\u201d typically set within the parameters of \u2018digital commercial sales\u2019 and championed by larger broadcasters and publishers. However, OTT has evolved over the years. There is a growing number of viral content platforms appearing each day across an ever-expanding app ecosystem. OTT advertising spend continues to grow at a rapid pace \u2014 Magna projects a 40% jump in 2018 \u2014 but the fragmented ecosystem has opened the door for fraudulent activity.<\/p>\n\n\n\n

Jalal Nasir, Pixalate CEO, commented:<\/p>\n\n\n\n

\u201cMarketers have expressed concerns over inventory quality and ad fraud in OTT, and our industry-first MRC accreditation directly addresses those challenges. OTT advertising is rapidly expanding, and as the industry\u2019s first solution for ad fraud detection and prevention in OTT, Pixalate is ready to guard the growing investments.\u201d<\/p>\n\n\n\n

Jos\u00e9 Manuel Gonz\u00e1lez Pacheco, Advanced TV & Audio Advertising Strategist and Partnerships Director at Tappx, commented:<\/p>\n\n\n\n

\u201cThe importance of trust and transparency, combined with the ability to control anti-fraudulent activities, directly correlates to a \u2018maximum priority\u2019 for advertising and content service providers. Pixalate bring outstanding protection to the Tappx portfolio of in-app programmatic solutions, and now we\u2019re pleased to utilize Pixalate MRC accredited solutions for OTT. Pixalate has helped Tappx implement strategies that reduced IVT by blocking fraudulent apps and increasing app scale.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Tappx has partnered with Pixalate in order to offer advanced invalid traffic (\u201cIVT\u201d) detection technology for its over-the-top (OTT) services. The global Tappx solutions, which will be enhanced by Pixalate technology, includes \u2018Ad-Replacement\u2019 services for digital TV, \u2018Dynamic Ad Insertions\u2019 (DAI), digital TV ad time slot detection and insertion of programmatic video ads, and \u2018Addressable… View Article<\/a>","protected":false},"featured_media":3364,"parent":0,"menu_order":0,"template":"","tax_press_releases":[127],"class_list":["post-3325","cpt_press_releases","type-cpt_press_releases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nTappx partners with Pixalate to guard against Connected TV\/OTT ad fraud | Techsoulogy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techsoulogy.com\/es\/notas-de-prensa\/tappx-partners-with-pixalate-to-guard-against-connected-tv-ott-ad-fraud\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tappx partners with Pixalate to guard against Connected TV\/OTT ad fraud | Techsoulogy\" \/>\n<meta property=\"og:description\" content=\"Tappx has partnered with Pixalate in order to offer advanced invalid traffic (\u201cIVT\u201d) detection technology for its over-the-top (OTT) services. 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