{"id":3323,"date":"2018-11-06T08:29:00","date_gmt":"2018-11-06T08:29:00","guid":{"rendered":"https:\/\/www.techsoulogy.com\/?post_type=cpt_press_releases&p=3323"},"modified":"2024-03-19T16:54:29","modified_gmt":"2024-03-19T16:54:29","slug":"tappx-strengthens-senior-team-and-expands-into-digital-tv-and-audio-advertising","status":"publish","type":"cpt_press_releases","link":"https:\/\/www.techsoulogy.com\/es\/notas-de-prensa\/tappx-strengthens-senior-team-and-expands-into-digital-tv-and-audio-advertising","title":{"rendered":"Tappx strengthens senior team and expands into digital TV and audio advertising"},"content":{"rendered":"\n

Jos\u00e9 Manuel Gonz\u00e1lez Pacheco appointed as Advanced TV & Audio Advertising Strategist and Partnerships Director<\/em><\/p>\n\n\n\n

Barcelona \u2014 November 6th, 2018 \u2014 Tappx<\/a>, the global AdTech company specialising in advertising solutions for advanced digital platforms \u2014 has appointed senior Spanish advertising industry veteran Jos\u00e9 Manuel Gonz\u00e1lez Pacheco as \u2018Advanced TV & Audio Advertising Strategist and Partnerships Director\u2019. This appointment marks Tappx\u2019s expansion into new digital advertising markets, beyond its highly successful in-app programmatic advertising and cross promotion business divisions.<\/p>\n\n\n\n

Jos\u00e9 Manuel will be spearheading Tappx\u2019s drive into new advanced TV and audio advertising solutions. Tappx will soon be offering global advertisers with fully integrated, cross platform programmatic advertising services for international audio & video companies such as OTT and IPTV\/VOD platforms, TV Everywhere, publishers and broadcasters, digital native content creators networks and distributors. Some key solutions from Tappx\u2019s new advanced TV & audio AdTech division include \u2018Ad-Replacement\u2019 services for digital TV, \u2018Dynamic Ad Insertions\u2019 (DAI) \u2013 digital TV ad time slot detection and insertion of programmatic video ads, and \u2018Addressable TV\u2019 ads, which deliver targeted and personalised ads based on TV user interests.<\/p>\n\n\n\n

Daniel Reina, Chief Executive Officer at Tappx, commented:<\/p>\n\n\n\n

\u201cWe\u2019re thrilled to welcome Jos\u00e9 Manuel onboard team Tappx. His extensive experience and expertise from the digital TV world will help to extend Tappx\u2019s portfolio of multichannel services, building upon our current market leading in-app advertising services for global brands and agencies. Tappx\u2019s new services will soon encompass advanced digital advertising solutions for TV and audio. With Jos\u00e9 Manuel\u2019s appointment, Tappx is positioning itself to become a market leader in the advanced TV and audio AdTech sector. One of our core missions is to constantly innovate and to contribute to the standardisation of this exciting new sector.\u201d<\/p>\n\n\n\n

Previous to joining Tappx, Jos\u00e9 Manuel spent over six years as General Manager at Atresmedia Digital, the internet business arm of Spain\u2019s leading media group which operates across TV, digital and multimedia, cinema, radio and web. At Atresmedia, Jos\u00e9 Manuel managed over 150 staff, and was responsible for building over 40 highly successful digital properties. Other key positions held include five years as Strategic Director at Antena 3 Group, and 15 years of management consultancy experience across Deloitte and Arthur Andersen.<\/p>\n","protected":false},"excerpt":{"rendered":"Jos\u00e9 Manuel Gonz\u00e1lez Pacheco appointed as Advanced TV & Audio Advertising Strategist and Partnerships Director Barcelona \u2014 November 6th, 2018 \u2014 Tappx, the global AdTech company specialising in advertising solutions for advanced digital platforms \u2014 has appointed senior Spanish advertising industry veteran Jos\u00e9 Manuel Gonz\u00e1lez Pacheco as \u2018Advanced TV & Audio Advertising Strategist and Partnerships… View Article<\/a>","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","tax_press_releases":[127],"class_list":["post-3323","cpt_press_releases","type-cpt_press_releases","status-publish","hentry"],"acf":[],"yoast_head":"\nTappx strengthens senior team and expands into digital TV and audio advertising | Techsoulogy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techsoulogy.com\/es\/notas-de-prensa\/tappx-strengthens-senior-team-and-expands-into-digital-tv-and-audio-advertising\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tappx strengthens senior team and expands into digital TV and audio advertising | Techsoulogy\" \/>\n<meta property=\"og:description\" content=\"Jos\u00e9 Manuel Gonz\u00e1lez Pacheco appointed as Advanced TV & Audio Advertising Strategist and Partnerships Director Barcelona \u2014 November 6th, 2018 \u2014 Tappx, the global AdTech company specialising in advertising solutions for advanced digital platforms \u2014 has appointed senior Spanish advertising industry veteran Jos\u00e9 Manuel Gonz\u00e1lez Pacheco as \u2018Advanced TV & Audio Advertising Strategist and Partnerships... 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