{"id":11379,"date":"2024-07-17T14:33:48","date_gmt":"2024-07-17T14:33:48","guid":{"rendered":"https:\/\/www.techsoulogy.com\/?post_type=cpt_events&p=11379"},"modified":"2024-07-30T10:27:16","modified_gmt":"2024-07-30T10:27:16","slug":"big-tv-summit-2024","status":"publish","type":"cpt_events","link":"https:\/\/www.techsoulogy.com\/es\/eventos\/big-tv-summit-2024","title":{"rendered":"Big TV Summit 2024"},"content":{"rendered":"\n

El panorama de la televisi\u00f3n y el video est\u00e1 experimentando una transformaci\u00f3n profunda, presentando nuevas oportunidades para que las agencias y las marcas generen ingresos sustanciales. Con un aumento esperado del 5.2% en el gasto publicitario en EE. UU. en 2024, el ejecutivo astuto de la agencia y la marca necesita estrategias, estudios de caso pr\u00e1cticos, soluciones de medici\u00f3n y tecnolog\u00eda publicitaria, as\u00ed como pensamiento original para aprovechar este momento, y de eso se trata BIG TV 2024. Discutiendo todo, desde el agrupamiento de plataformas y la fuerza emergente de los canales FAST hasta enfoques frescos para monetizar la televisi\u00f3n y el video, expertos de la industria y l\u00edderes de pensamiento estar\u00e1n presentes para ayudar a reunir todos los elementos de una receta para el \u00e9xito de la agencia y la marca. Piensa en grande: la conversaci\u00f3n comienza aqu\u00ed.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"El panorama de la televisi\u00f3n y el video est\u00e1 experimentando una transformaci\u00f3n profunda, presentando nuevas oportunidades para que las agencias y las marcas generen ingresos sustanciales. Con un aumento esperado del 5.2% en el gasto publicitario en EE. UU. en 2024, el ejecutivo astuto de la agencia y la marca necesita estrategias, estudios de caso… View Article<\/a>","protected":false},"featured_media":11378,"parent":0,"menu_order":0,"template":"","tax_category_events":[177,197,178],"tax_localizacion":[832],"tax_organizacion":[1076],"tax_brand_events":[],"class_list":["post-11379","cpt_events","type-cpt_events","status-publish","has-post-thumbnail","hentry","tax_category_events-advertisers-es","tax_category_events-ctv-es","tax_category_events-publishers-es","tax_localizacion-estados-unidos-de-america","tax_organizacion-cynopsis-es"],"acf":[],"yoast_head":"\nBig TV Summit 2024 | Techsoulogy<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big TV Summit 2024 | Techsoulogy\" \/>\n<meta property=\"og:description\" content=\"El panorama de la televisi\u00f3n y el video est\u00e1 experimentando una transformaci\u00f3n profunda, presentando nuevas oportunidades para que las agencias y las marcas generen ingresos sustanciales. 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