Our team

Hall of fame

Victoria Ríos Díaz

Demand Account Manager

Interview

Victoria works in the Tappx Demand team in Madrid, our second office. She started her career as an HR manager in an AdTech and fell in love with the programmatic advertising industry so she switched to the publisher’s department. Let’s find out more about her.

Question: How did you get into the programmatic industry?

Answer: My first job in Spain was actually as an HR manager in an AdTech, but as I understood more and more about the industry there, it definitely caught my attention and I requested a change to the publisher’s department. That was when I knew I wanted to pursue programmatic advertising.

Q: What is the best part of being an Account Manager?

A: I get to see the different buying behaviors in the accounts throughout the whole year which ultimately leads me to dive into huge amounts of data to analyze trends and optimize opportunities.

Q: Could you list some tips to become a good AM? What are the essential skills needed in your job?

A: I think you need to love data and talking to people, especially to be able to explain what you’re seeing on your side to the client. It’s also good to have analytical skills as they will allow you to identify errors and missed opportunities.

Q: Tell us about a recent reliable client relationship, success story, or goal you’re proud of.

A: It is about a client taht had always a huge discrepancy whenever the invoices were due, and we couldn’t figure it out why because they did not send us any report, nor did we have any access to their platform. We understood we needed to have a more personal approach and got to do a call with them and agreed to put a project with the help of IT to make everything in the account work. Once this was settled, we succeeded in re-activating the account without any discrepancies and started working correctly with them.

Q: How do you organize your day? What tools do you use and which of them are your favorite ones?

A: I use Google Calendar to help me organize my weeks and Notion to keep track of every account and notes. The first thing I do in the morning is write down all of my tasks to finish and I order them in levels of priority. I will then tackle the most important ones in the morning and will leave the others for the rest of the day.

Q: What do you expect from the future of the industry? What needs to be improved?

A: As we saw with the recent rise of video in the last years I think CTV and OTT growth is going to be crucial in the next couple of years. What needs to be improved is the overall knowledge we have of the subject, we have treated CTV as if it were another video platform, for instance: making wrong assumptions about targetting setting them up as individuals instead of focusing on the collective that is watching the ads, and improving contextual technologies to increase performance.

Q: Do you have any idea how many emails you send per day?

A: Depending on the day, from 7 to 20.

Q: What is the app you use the most in your daily life?

A: Spotify is a must.

Q: What is the first thing you do when you get home and disconnect from work?

A: I usually take a long walk with my 2 dogs and my partner, but I also love playing video games after a long day.

Q: What would you do if you won the lottery?

A: I would buy a farm and start a countryside life with my family and close friends. I would also love to own a shelter where we can rescue different animals and take care of them.

Q: Tell us something fun about yourself.